Rangeme

SEPTEMBER 6, 2022

Recent economic reports highlight market issues like higher inflation, interest rate hikes, lower consumption, layoffs, and reduced hiring. Together, these trends point toward an economic slowdown and potential recession. Many factors remain within a brand’s control, including marketing efforts. How to Market in a Downturn.

Marketing 52

Marketing Advertising Consumer Promotions 52

Indigo 9 Digital

JANUARY 11, 2023

Take mattress retailer Casper. High marketing costs are one reason for Casper’s struggles but returns have also eaten into the brand’s profitability. In 2009 Amazon’s shipping and fulfillment costs were 15.6% What’s most interesting about everyone’s quest to be the next Amazon is that Amazon isn’t just a retailer at all.

Advertising 98

Advertising Shipping Returns Fulfillment 98

Indigo 9 Digital

MARCH 9, 2023

Many consumers started shopping at these retailers during the 2008-2009 recession and kept shopping at these stores once the recession was over. This shift in shopping habits has negatively impacted retailers in the middle of the pricing spectrum like JC Penney, Sears , Gap and Kohl’s. Do you like this content?

Drop-Shipping 98

Drop-Shipping Advertising Fulfillment Consumer 98