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eCommerce and its Profitability Issue. Why its So Hard to Make Money

Indigo 9 Digital

In 2009 Amazon’s shipping and fulfillment costs were 15.6% What’s most interesting about everyone’s quest to be the next Amazon is that Amazon isn’t just a retailer at all. Let’s not forget about advertising. Amazon’s advertising business generated $31 billion in 2021. But it costs $10.59 But by 2021 they were 32.3%

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How to Market Your Brand During a Recession

Rangeme

April 2009. Marketing and advertising are crucial during a recession. Digital advertising : Boost your online visibility and sell around the clock with digital advertising. April 2009. April 2009. “Throughout a downturn, all consumers … typically re-evaluate their consumption priorities.” 7 Price, Seth.

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6 Reasons Walmart’s eCommerce Strategy is Winning

Indigo 9 Digital

Many consumers started shopping at these retailers during the 2008-2009 recession and kept shopping at these stores once the recession was over. This shift in shopping habits has negatively impacted retailers in the middle of the pricing spectrum like JC Penney, Sears , Gap and Kohl’s. Do you like this content?