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eCommerce and its Profitability Issue. Why its So Hard to Make Money

Indigo 9 Digital

A study by the Capgemini Institute found that on average retailers charge their customers just 80% of the cost of delivering goods. The irony of online shopping is that the most economical model for a retailer is when customers are not purely online shopping at all. Let’s not forget about advertising.

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6 Reasons Walmart’s eCommerce Strategy is Winning

Indigo 9 Digital

Since 90% of the United States population lives within 10 miles of a Walmart store this move has become a game changer for the retailer. Consumers love shopping online but what they really want is control. Consumers are looking for one stop shopping. What we are witnessing is a trend towards more convenient shopping trips.

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How to Market Your Brand During a Recession

Rangeme

April 2009. Marketing and advertising are crucial during a recession. 11 IRI Releases Latest Insights on Food Inflation Impact on Consumer Shopping Behavior. Digital advertising : Boost your online visibility and sell around the clock with digital advertising. April 2009. 6 Quelch, John and Katherine E.