Remove 2009 Remove Advertising Remove Consumer Remove Retail Trends
article thumbnail

How to Market Your Brand During a Recession

Rangeme

However, there’s no need for consumer packaged goods (CPG) brands to panic. Since consumer habits have shifted due to the pandemic, supply chain disruption , and rising inflation, research your market for the latest data. Throughout a downturn, all consumers … typically re-evaluate their consumption priorities.” April 2009.

article thumbnail

6 Reasons Walmart’s eCommerce Strategy is Winning

Indigo 9 Digital

Since 90% of the United States population lives within 10 miles of a Walmart store this move has become a game changer for the retailer. Consumers love shopping online but what they really want is control. Be honest, before the pandemic weren’t you were part of the vast majority of consumers that had never tried curbside pickup?

article thumbnail

eCommerce and its Profitability Issue. Why its So Hard to Make Money

Indigo 9 Digital

When you shift activities consumers used to complete on their own to a retailer, someone has to pay for it. In 2009 Amazon’s shipping and fulfillment costs were 15.6% What’s most interesting about everyone’s quest to be the next Amazon is that Amazon isn’t just a retailer at all. Let’s not forget about advertising.