Meet Gen Alpha, the kids and tweens already influencing purchase decisions
Inside Retail
DECEMBER 3, 2023
At the time, the focus was on Generation Z, those born between 1995 and 2009. The last decade has seen the consumer landscape shift from mass market to personalisation and customisation, from a life of bricks-and-mortar shopping to online goods. Children in this generation are no longer passive consumers but active co-creators.
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