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Meet Gen Alpha, the kids and tweens already influencing purchase decisions

Inside Retail

At the time, the focus was on Generation Z, those born between 1995 and 2009. The last decade has seen the consumer landscape shift from mass market to personalisation and customisation, from a life of bricks-and-mortar shopping to online goods. Children in this generation are no longer passive consumers but active co-creators.

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NFTs will Bridge the Gap Between the Real World and the Metaverse

Retail TouchPoints

Thousands of years later, in 2009, the market for digital assets arose. Reintroducing NFTs for Retail Selling digital products to consumers is not new. Advertisers have been buying digital products from Facebook and Google for years. Consumers buy digital services from Netflix. The first currency goes back to 3000 B.C.

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FTC Votes to Issue Revised Endorsement Guides for Public Comment

Hunton Andrews Kurth

The FTC voted today to issue revised proposed Guides Concerning the Use of Endorsements and Testimonials in Advertising, aka, the “Endorsement Guides.” The FTC’s proposal would make a number of significant changes to the longstanding and well-read Guides, which were last reviewed in 2009.

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The Face-Off Between Amazon and ‘Alternative Marketplaces’ is Shaping the Next Era of Ecommerce

Retail TouchPoints

Source: Marketplace Pulse This increased competition comes as the cost of doing business on Amazon has spiraled , and not just because advertising has gotten more expensive across the board. We think about our marketplace as an extension of our overall strategy and purpose, which is to help consumers save money and live better.

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Buy Now, Pay Later: The Gen Z Alternative to Credit Cards

Retail TouchPoints

Contactless payment evolved with Venmo’s release in 2009, and similar mobile solutions like the Apple Wallet have followed. Consumers can either pay via a check or bank transfer, or have payments deducted from their credit or debit card automatically. By giving consumers a new way to pay, you are opening the door for more sales.

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How to Market Your Brand During a Recession

Rangeme

However, there’s no need for consumer packaged goods (CPG) brands to panic. Since consumer habits have shifted due to the pandemic, supply chain disruption , and rising inflation, research your market for the latest data. Throughout a downturn, all consumers … typically re-evaluate their consumption priorities.” April 2009.

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Getting Retail Website Localization Right the First Time

Retail TouchPoints

The term localization for many retail professionals and marketers is closely linked to advertising localization — serving culturally appropriate advertising to key regional segments. the decline of the total retail market this year is expected to be double that experienced in the 2009 financial crisis. In the U.S.,