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As Gen Z Enters Prime Spending Years, Brands Sharpen Their Pitch

Retail TouchPoints

They’ve been shaped/scarred by not one but two global economic traumas — the Great Recession of 2008-2009 and the COVID pandemic — and they’ve grown up with social media playing an increasingly large (and loud) role in shaping culture, including how these consumers shop, research and purchase products and services.

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From Omnichannel to Polychannel: How FMCG Shopping is Changing

Retail TouchPoints

Driven by higher prices brought on by inflation, supply chain costs and other factors, shoppers in 2024 are cutting coupons and bargain hunting like they haven’t since the financial crisis of 2009 (if not earlier). According to data from consumer insights provider Numerator, consumers purchased groceries from 20.7

Shopping 289
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Hoka’s president Robin Green on intentional innovation with the launch of Bondi 9

Inside Retail

Hoka was founded in 2009 with a single vision to make running long distances feel easier by crafting a shoe optimised for downhill speed but it didnt take long for its founders, Jean-Luc Diard and Nicolas Mermoud, to realise that its ultra-cushioned sole could translate to road running.

Marketing 245
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What Recommerce can Teach Retailers About New Consumer Behaviors and Future-Proofing Sales

Retail TouchPoints

As retailers have struggled to navigate changes in consumer behavior and economic uncertainty brought on by the pandemic, one area has seen continued growth: recommerce. Recommerce checks many boxes for both consumers and businesses. Consider that 223 million consumers say they have or are open to shopping secondhand products.

Consumer 325
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Best Buy Battles E-Waste with Recycle-by-Mail Technology Boxes

Retail TouchPoints

Consumers can order boxes in two sizes: small boxes that can carry up to six pounds for $22.99 After consumers load the boxes with their old equipment, they can arrange for a UPS pickup or bring the box to a UPS drop-off location. “We Since 2009, Best Buy has recycled more than 2.7 billion pounds of electronics and appliances.

Consumer 321
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Beer Cartel invites consumers to buy up shares in the business

Inside Retail

Beer Cartel launched its beer subscription service back in 2009 and it now accounts for about 80 per cent of the online business, according to Kelsey. But consumers can also make one-off purchases on the site. Each week, 20-30 new beers come online, ensuring plenty of choice for curious consumers. “We’ve

Consumer 231
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Aligning Purpose with Profits: How Consumer Goods Companies can Unlock Business Growth by Integrating Sustainability into their Operations

Retail TouchPoints

The rapid advancement of technology and social media has created a new generation of well-informed, empowered and discerning consumers. IBM’s Institute of Business Value (IBV) has just completed significant research into the priorities and decisions for supply chain operations and sustainability in partnership with The Consumer Goods Forum.

Consumer 246