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Purple Appoints Marketing Veteran as CMO

Retail TouchPoints

Purple Innovation , the digitally native mattress brand, has hired Keira Krausz as its Chief Marketing Officer following the departure of Patrice Varni, who joined the company in June 2021 as Chief Marketing and Digital Officer. From 2013 to 2019, Krausz worked with Nutrisystem as the company’s EVP and Chief Marketing Officer.

Marketing 240
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How Small and Local Marketers can Take Advantage of the Metaverse

Retail TouchPoints

Tech giants like Facebook and Microsoft have gone all-in on the metaverse, based on the idea that it’s the future of digital experiences like gaming, collaboration and marketing. The metaverse is the next frontier for marketers, offering them the opportunity to blend physical and digital marketing tactics.

Marketing 336
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Prada Picks Former Luxottica Chief as CEO

Retail TouchPoints

From 2004 to 2014, Guerra served as CEO of eyewear firm Luxottica Group. The appointment of Guerra comes as the company prepares Prada and Bertelli’s son Lorenzo Bertelli — currently Prada Group’s Head of Corporate Social Responsibility — to one day take the helm at the luxury fashion house.

Fashion 302
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DC Shoes co-founder dies in snowmobile accident

Inside Retail

The co-founder of American footwear company DC Shoes, Ken Block, has died in a snowmobile accident in the US, at the age of 55. Block was a marketing executive who co-founded the skateboard fashion brand DC Shoes with his business partner, Damon Way in 1994.

Fashion 246
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Dollar General Promotes New President and CFO Following Strong Quarter

Retail TouchPoints

From 2004 to 2014 he served at Yum! He also has experience as Plant Controller for Alcoa and in various financial management roles at General Electric. said Jeff Owen, COO at Dollar General in a statement. said Jeff Owen, COO at Dollar General in a statement. and net sales up 9% to $9.4

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Dove’s Marketing Strategy, 5 Keys to its Success

Indigo 9 Digital

If you are curious about these and other elements of Dove’s marketing strategy then consider these five keys to its success. When you look at Amazon you can see that it has always seen itself as more than a book seller. This changed with Dove’s Real Beauty campaign in 2004. This changed with Dove’s Real Beauty campaign in 2004.

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Poundland owner Pepco picks Warsaw over London for stock market float

365 Retail

The owner of Poundland has announced plans to list its shares in Warsaw instead of London, in its multibillion-pound stock market float. Poundland owner Pepco has announced stock market float plans (Pepco/PA). Poland is where this business started in 2004 and is still our biggest market,” he said. “It

Marketing 121