Retail TouchPoints

MAY 12, 2022

Tech giants like Facebook and Microsoft have gone all-in on the metaverse, based on the idea that it’s the future of digital experiences like gaming, collaboration and marketing. The metaverse is the next frontier for marketers, offering them the opportunity to blend physical and digital marketing tactics.

Marketing 332

Marketing Advertising Social Commerce Planning 332

Retail TouchPoints

SEPTEMBER 20, 2021

First, let’s take a look at what we’ve done in the market thus far. Fast forward to today and we are seeing immersive experiences in multiple industries, including advertising, food and beverage, sports and retail shopping. Let’s take a look at a technology that has emerged to enhance experiential retail.

Advertising 276

Advertising Consumer Shopping Marketing 276

Retail TouchPoints

AUGUST 24, 2021

The ecommerce market experienced a sharp decline in Q2, with conversion rates decreasing by 1.9%. Will the market bounce back? They are tired of being held up in their homes and planning for someday; instant gratification syndrome is at an all-time high. What back-to-school trends are hinting at for the holiday shopping season.

Shopping 264

Shopping Planning Marketing Advertising 264

Retail TouchPoints

JANUARY 28, 2021

The consumer buying behaviors retail marketers all once knew to be true experienced a seismic shift. The question now is: what do these new “pandemic personas” look like, and how can retail marketers cater to their new needs to set benchmarks for a successful 2021? Frugal Freddie is hyper-focused on value. Socially-Conscious Sally.

Consumer 260

Consumer Marketing Retail Marketing Shopping 260

Retail TouchPoints

APRIL 28, 2021

With time still left for marketers to plan ahead, let’s explore the three key behavioral buying shifts that we anticipate: 1. People will purchase more expensive gifts, particularly in the fashion and jewelry markets. Fashion and jewelry won’t be the only market segments to experience an online shopping surge.

Jewelry 156

Jewelry Fashion Marketing Apparel 156

Independent Retailer

SEPTEMBER 15, 2022

A whopping 31 percent, decided to purchase at another store — that means not only are you losing sales, but your competitor gets them instead. Thankfully, there are tools available for a store operator to attack this problem at its root. Since 2004, stockouts have only become worse for retailers. by Joey Rubinstein.

Inventory Management 78

Inventory Management Grocer Store Operations Management 78

365 Retail

JANUARY 5, 2024

The event is set to take place from January 30 to February 2, 2024, at the prestigious Fira Barcelona Gran Via. With more than 1200 confirmed exhibitors and the biggest ever show floor space, attendees will have plenty of opportunities to discover groundbreaking innovations at ISE 2024. And don’t miss our keynotes.

Advertising 69

Advertising Shopping Location ATS 69