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Digital Marketing Tactics for Uncertain Times

Retail TouchPoints

After a slower-than-expected 2022 holiday season, many retailers have tightened their budgets in 2023. While optimizing budgets in times of financial uncertainty makes sense, such times also provide smart marketers with easier opportunities to improve market position. So where should digital retailers focus their investments?

Marketing 312
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Taylor Swift offers a masterclass in marketing. Here’s what retailers can learn

Inside Retail

You don’t have to be a marketing expert to know that Taylor Swift is a bulletproof brand that consistently improves, regardless of the challenges she faces or the challenges she sets for herself. She can instruct marketers on leading by example and practicing what they advocate for.

Marketing 290
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Transforming Holiday Marketing in CPG Retail with Generative AI

Retail TouchPoints

In today’s rapidly evolving retail landscape, generative AI is the latest technology transforming the way retailers reach and engage shoppers. This transformative journey provides retailers with an opportunity to create not just visuals, but narratives that deeply resonate with discerning consumers for the holidays and beyond.

Marketing 261
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With New ‘Beauty&’ Marketing Campaign, Ulta Promotes Confidence and Acceptance

Retail TouchPoints

Following on strong Q2 results, Ulta Beauty has debuted a new marketing campaign designed to “widen the lens of beauty and inspire all to reclaim beauty on their own terms.”. Ulta’s Q2 results were a bright spot in a largely bleak reporting season for retail. The podcast will be hosted by Ulta Beauty Pro Team member David Lopez.

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RICE23: Coach Exec on Bringing Substance (and Marketing Savvy) to the Metaverse

Retail TouchPoints

A retailer’s marketing campaign is only as good as the creativity behind it, no matter how advanced the tools used to communicate it may be. For instance, influencers are losing their pull with younger shoppers, while video games are gaining potential as digital marketing playgrounds. Old tools, new tools.

Marketing 311
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From virtual models to marketing, how fashion brands are using AI today

Inside Retail

Australian online retailer The Iconic has auctioned its first NFT to celebrate its Runway X Metaverse show. Retailers had already been using AI to a certain extent, but after a couple of years of “getting to know how it works” we’ve reached a point where its inclusion is something that can’t be ignored.

Fashion 246
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The Ins and Outs of Market Research

Wiser

It’s no secret that introducing a new product to the market can be extremely difficult. Don’t get caught searching for a market that fits your product; craft a new product that is created specifically for your target customers and fills in the pre-existing gaps in your current market. What Is Market Research?

Marketing 147