What the rise of real over aspirational marketing means for lingerie retail
Inside Retail
JANUARY 31, 2024
Long gone are the days of Victoria’s Secret’s fashion show and ‘fantasy bra’ taking centre stage and setting trends for brands and retailers globally. Parade was founded by Columbia University dropout Cami Téllez in 2019, with a purpose to disrupt the market and champion inclusivity, body positivity and sustainable manufacturing.
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