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What the rise of real over aspirational marketing means for lingerie retail

Inside Retail

Long gone are the days of Victoria’s Secret’s fashion show and ‘fantasy bra’ taking centre stage and setting trends for brands and retailers globally. Parade was founded by Columbia University dropout Cami Téllez in 2019, with a purpose to disrupt the market and champion inclusivity, body positivity and sustainable manufacturing.

Marketing 259
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Taylor Swift offers a masterclass in marketing. Here’s what retailers can learn

Inside Retail

You don’t have to be a marketing expert to know that Taylor Swift is a bulletproof brand that consistently improves, regardless of the challenges she faces or the challenges she sets for herself. She can instruct marketers on leading by example and practicing what they advocate for.

Marketing 290
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What comes after performance marketing?

Inside Retail

Since the advent of paid ads on social media, performance marketing has reigned supreme, offering brands direct access to consumers and the ability to convert sales. There has long been speculation around the law of diminishing returns in performance marketing and brands’ decreasing conversion rates are starting to suggest the same.

Marketing 246
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Top 8 shopper marketing and retail events in 2024

Tokinomo

Since it’s almost time for next year's budgeting, we’ve prepared a list of top retail and shopper marketing events and conferences to attend in 2024. 2024 is just a few weeks away.

Marketing 234
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Retail's Next Frontier: Exploring and Proving the Value of AI

It’s in customer service interactions, product recommendations, marketing outreach, and yes, even commerce experiences. AI is everywhere. But not every use of AI provides the same value to your brand.

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Transforming Holiday Marketing in CPG Retail with Generative AI

Retail TouchPoints

In today’s rapidly evolving retail landscape, generative AI is the latest technology transforming the way retailers reach and engage shoppers. This transformative journey provides retailers with an opportunity to create not just visuals, but narratives that deeply resonate with discerning consumers for the holidays and beyond.

Marketing 259
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Ecommerce Marketing Lessons from Q4 2023 

Retail TouchPoints

Though many of the economic indicators were excellent, including the low unemployment numbers and strong GDP growth, there was a lot of uncertainty in the market throughout the year. In January, we all learned that the 2023 retail year ended up exceeding our expectations, growing by 5.3% billion, up 7.5% from last year.

Marketing 269
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Retail Marketing in a Recession UK: 10 tips from experts

With a recession predicted, retail is often the hardest hit. Marketing is crucial to remain prosperous once economic difficulties have subsided, but investing in the right places is critical. Here are 10 expert tips for retail marketing in a recession.

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Cloud-Based Solutions: The Sky Is the Limit for Retail Success

Speaker: Ryan Bryers, SVP of Global Engineering

In a rapidly evolving industry, the shift from traditional on-premise systems to cloud-based solutions has become crucial for retail success. While many businesses still rely on store-level infrastructure, it's time to embrace the unlimited potential of the cloud! Save your seat today! July 26th, 2023 at 9:30am PDT, 12:30pm EDT, 5:30pm BST

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Exploring the Advantages and Hurdles of Direct Store Deliveries

Direct Store Delivery, or DSD, is a common practice among global suppliers and retailers – like PepsiCo, Frito Lay, CVS, and Dollar General – and its popularity is growing, with the global DSD market expected to reach $1.19 trillion by 2027.