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Top 7 Best Retail Marketing Books for Brands and Retailers

Tokinomo

Retail is a challenging industry, considering how much it changed in the last few years. In this article, we are going to present the best 7 retail marketing books. That’s why it is important to keep up with the latest trends.

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Retail Marketing Trends 2023: What to expect this year

Tokinomo

If you’ve read our “ Retail Year In Review 2022 ” article, then you know a lot has happened in the last year in this industry. When we were expecting things to relax after the COVID-19 pandemic and its restrictions, the war in Ukraine started and it impacted the retail industry worldwide.

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Amazon holds 42 percent of the online retail market

Retail Wire

market share of e-commerce spending and 60 percent of the platform’s total sales, according to eMarketer. Amazon’s direct sales represent another 17 percent of the market. Sellers on Amazon.com’s marketplace account for 25 percent of the total U.S.

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The Role Of AI In Retail Marketing

Retail Minded

The use of artificial intelligence in retail marketing allows to develop and improve many things. In the article below, we will consider the role of artificial intelligence in retail marketing and its impact on modern business. All these and similar technologies improve the marketing industry.

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Retail Marketing in a Recession UK: 10 tips from experts

With a recession predicted, retail is often the hardest hit. Marketing is crucial to remain prosperous once economic difficulties have subsided, but investing in the right places is critical. Here are 10 expert tips for retail marketing in a recession.

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Leveraging Shopper Data to improve Retail Marketing Strategies

Shopper Motion

Retail marketing strategies are constantly evolving as retailers strive to meet the needs and preferences of their customers. Leveraging shopper data to improve retail Marketing strategies is one of the most effective ways for retailers to step ahead. Benefits of using shopper data in retail marketing.

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Foreign chains make a push to grab share of the U.S. retail market

Retail Wire

market as they expect the American economy to remain strong. IKEA, Lego, Mango, Primark, Uniqlo and Zara are looking to grab a greater share of the U.S. The scale of it and the wealth of the consumer—the U.S. clearly has an appeal,” said John Bason, Primark’s strategic advisory board chairman.