Inside Retail

NOVEMBER 8, 2021

There are implications for the advertising industry as it navigates new data privacy and compliance rules: Reliance on third-party cookies has been estimated to lead to a 36-per-cent decrease in measured and reported ROAS. The post A new twist on privacy: planning for a post-cookie world appeared first on Inside Retail.

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Retail TouchPoints

APRIL 24, 2024

The latest delay comes after UK watchdog the Competitions and Markets Authority (CMA) raised a series of 39 “concerns” about the plan in January 2024, key among them the impact of Google’s cookie replacement, called Privacy Sandbox , on its competitors. “We

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Inside Retail

NOVEMBER 21, 2021

We know that privacy laws in Australia are under the microscope and expected to continue tightening in 2022 (and beyond). That means brands need to find a viable alternative that allows for precise personalisation in a post-cookie, privacy-conscious world. . Off the back of the pandemic, e-commerce has (and continues to) boom.

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Retail TouchPoints

JULY 21, 2022

Data privacy has come into sharper focus over the past year thanks to new state legislation and federal privacy laws like the American Data Privacy and Protection Act (ADPPA). In fact, by the end of 2024, 75% of the world’s population will have personal data protected under modern privacy regulations , according to Gartner.

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Retail TouchPoints

JANUARY 15, 2021

General Motors: Mary Barra, Chairman and CEO of General Motors, launched new product lines from GM including the Cadillac eVTOL, a concept air taxi; and a new business unit devoted to electrifying the goods delivery market. Maverick Carter, CEO of The Springhill Co.;

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Retail TouchPoints

OCTOBER 2, 2023

A full 60% of marketers believe the era of advertising cookies and IDs is coming to an end. The same survey reports that 41% of marketers aren’t familiar with targeting methods other than third-party cookies or IDs. “I The upshot is that marketers will lose direct visibility into user behavior beyond a brand’s website.

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Inside Retail

SEPTEMBER 8, 2022

So how can retail businesses collect useful information (data) yet reassure their customers their privacy is respected and protected when they visit stores? With Kepler, retailers can get the data they need to operate stores effectively without having to compromise on shopper privacy or take on privacy-related risks,” says Mah.

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Retail Wire

FEBRUARY 4, 2022

Meta’s stock took a drubbing this week when Wall Street got wind of its lowered forecast, attributed in part to Apple’s app privacy changes which in effect prevents Facebook from gathering the kind of user data it needs to sell advertising.

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Inside Retail

APRIL 17, 2024

The gaming app market is booming, particularly in Apac, where 48 per cent of all gaming app installations occurred last year and users spend 35 minutes per session, according to a report by measurement and analytics company Adjust. When data is at the heart of a campaign, we see stronger outcomes, including at a creative level.

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Retail TouchPoints

MAY 8, 2023

While optimizing budgets in times of financial uncertainty makes sense, such times also provide smart marketers with easier opportunities to improve market position. According to research from Analytic Partners, 63% of marketers that increased their marketing investment during the financial crisis of 2008 generated a positive ROI.

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Retail Wire

SEPTEMBER 8, 2023

Companies including General Mills, Chick-fil-A, and Geico are facing lawsuits under the 1988 Video Privacy Protection Act (VPPA) for allegedly passing personal information about video viewers to third parties through tracking technologies like Meta’s Pixel or Google Analytics.

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Inside Retail

DECEMBER 12, 2023

Because just as sure as you’ll hear “Auld Lang Syne” at midnight on New Year’s Eve, consumer behaviour and expectations will continue to shift, and your marketing technology optimisation strategy needs to be ready to face new challenges. Identify pain points, gaps and opportunities for improvement.

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Retail TouchPoints

MARCH 26, 2024

2024 introduces distinct challenges for retail brands navigating data privacy amidst Google’s removal of cookies. Though cookie depreciation has been a looming threat since the original announcement back in 2020, Adtaxi’s 2024 Privacy Survey tells us that 33% of respondents still lack a cookie-replacement strategy.

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365 Retail

JUNE 9, 2023

Making privacy a priority Before retailers and CPGs can dive into best practices, they must have a crystal clear understanding of privacy internally. Considering that 88% of online shoppers in the UK say they would stop using brands and organisations that don’t value consumer data privacy, this is especially concerning.

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Independent Retailer

SEPTEMBER 29, 2022

Brands that head in this direction and embrace new opportunities for marketing will see great benefits in the years ahead. Now they are starting to realize the perils that resulted from privacy policy changes instituted by Apple. Apple, maker of the iPhone and iPad, has made changes to the way it handles privacy for its users.

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Retail TouchPoints

MARCH 10, 2023

Seeking out credible data takes organizations down one of many paths, the most common being conducting market research and relying on web traffic data. Due in large part to recently implemented regulations — such as the California Consumer Privacy Act of 2018 — the use of third-party cookies and identifiers is under fire.

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Retail TouchPoints

NOVEMBER 5, 2021

After retailers finalize all inventory shipments and secure holiday storage, it’s time to implement a strong integrated digital marketing strategy. Focusing on an integrated digital marketing campaign can be the factor this year to a successful holiday season. What is an integrated digital marketing campaign?

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Cisco Retail

JANUARY 26, 2022

Moving a large part of our lives online and embarking on the hybrid work journey also brings up questions: such as which video conference system is most suited to an organization’s or individual’s needs, and what level of data protection and privacy is offered. Security and privacy are core to Cisco. APEC Cross Border Privacy Rules.

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Retail Focus

MARCH 5, 2024

Sitoo , a leading could-native Point of Sale (POS) and Unified Commerce Platform, has been recognised in the 2024 Gartner® Market Guide for Unified Commerce Platforms Anchored by POS for Tier 2 Retailers. As a cloud-native rather than cloud-based solution, Sitoo guarantees resilience, data security, and privacy.

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Retail TouchPoints

JANUARY 5, 2024

The New Year saw a key step in the coming deprecation of third-party cookies, which have been one of marketers’ most powerful tools for tracking online activity for many years. As part of its Privacy Sandbox initiative, Google plans to phase cookies out for all Chrome users during the second half of 2024.

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Retail TouchPoints

DECEMBER 5, 2023

Retailers naturally plan a lot of spend around this, with extra staff and extra marketing. This means that marketing spend aimed at these high-spending visitors over Christmas is likely to get less return than usual. Consider collaborating with an influential Chinese influencer to really amplify your visibility to this market.

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365 Retail

JUNE 9, 2023

Making privacy a priority Before retailers and CPGs can dive into best practices, they must have a crystal clear understanding of privacy internally. Considering that 88% of online shoppers in the UK say they would stop using brands and organisations that don’t value consumer data privacy, this is especially concerning.

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365 Retail

JULY 3, 2023

As the demand for SaaS solutions continues to increase, there comes a great challenge for B2B SaaS businesses: data security and privacy. In this article, you will learn 5 data security and privacy best practices in B2B SaaS subscription businesses. In fact, your SaaS product should be built with privacy from the ground.

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Retail TouchPoints

JANUARY 30, 2024

Oversight of this type helps ensure that AI-powered personalization respects customer privacy. This could include scenarios like the use of AI in targeted advertising, ensuring that algorithms don’t reinforce stereotypes or invade customer privacy. Moreover, ethical AI training in retail should also focus on inclusivity.

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Retail TouchPoints

JANUARY 29, 2024

Understanding passer-by traffic allows retailers to optimize their approach, ensuring that window displays and marketing efforts are effective. The Privacy Conundrum This all sounds great, but how is it achieved while remaining compliant with current data and privacy regulations?

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Retail TouchPoints

MARCH 15, 2022

So it will come as no surprise that even after growing a staggering 42% in 2021, the influencer market is expected continue that trajectory in 2022 reaching $15 billion by the end of the year, according to projections from influencer marketplace Collabstr. TikTok is catching up though, capturing 46% of influencer marketing spend last year.

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Retail TouchPoints

APRIL 17, 2024

It’s a catalyst reshaping the core of digital marketing. It’s pushing businesses to pivot from traditional methods of tracking and understanding user behavior to more ethical and privacy-centric approaches. In the race to decode user intent sans cookies, gen AI emerges as a game changer.

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Retail TouchPoints

JUNE 3, 2021

Retargeting consumers via ads has been at the front lines of retail marketing for a while now. However, privacy issues have forced tech giants Apple and Google to make major changes that prevent surreptitious tracking of users. Given the high and growing costs of customer acquisition, retailers have to look beyond outbound marketing.

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RIS News

MARCH 1, 2024

Unlocking the full value of first-party data is crucial for businesses aiming to gain a competitive edge in today’s digital market while delivering exceptional value to their customers.

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Retail TouchPoints

DECEMBER 27, 2021

There is a dizzying amount of change taking place right now in the world of marketing, from huge shifts in consumer behavior to tracking and attribution upheavals as third-party cookies go by the wayside. And marketers are being asked to take it all in stride, while at the same time adapting to their changing role in the sales ecosystem.

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Inside Retail

JULY 12, 2023

In the ever-evolving landscape of digital marketing , the demise of third-party cookies has emerged as a game-changing shift for marketers worldwide. Here’s a look at how the shift to a cookieless future will reshape marketing strategies, empower consumers, and enable personalised experiences that prioritise data privacy and trust.

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Cisco Retail

MAY 26, 2021

Eight months ago, I applied for a Chief of Staff role with the Privacy Office at Cisco. Initially, I almost didn’t apply because I didn’t meet 100% of the requirements – my Privacy Impact Assessments were unknown, and I was not certified as an Information Privacy Professional/Europe (CIPP/E).

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Retail TouchPoints

AUGUST 31, 2023

As privacy regulations ramp up, brands and retailers are looking for ways to personalize marketing efforts without relying on cookies — and brick-and-mortar retailers are always looking for effective ways to entice people to visit their stores.

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Retail TouchPoints

NOVEMBER 2, 2023

However, in 2020, Google announced plans to make third-party cookies obsolete on the internet in response to greater consumer privacy demands and new regulations. Whether they like it or not, ecommerce marketers are being forced to adapt to a cookie-less environment. But potential obstacles lie ahead.

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Retail TouchPoints

MARCH 25, 2021

By 2022, regulations designed to protect consumer privacy and major technology companies will require users’ explicit permission to share and use data generated from digital interactions. is slowly following suit: California passed its own Consumer Privacy Act ( CCPA ) in 2018, and new national legislation was introduced in the U.S.

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Retail TouchPoints

APRIL 10, 2024

In recent years the price of these “free” tools has come into focus: loss of privacy, mental health issues, overconsumption that is having a grave environmental impact, political unrest and human rights violations, to name just a few. RTP: How much of this is due to the basic nature of a market economy?

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Retail TouchPoints

APRIL 25, 2024

How can retailers capitalize on this shift and the emerging market opportunities? This opens up a significant opportunity for global retailers to position themselves as trailblazers in these markets. of all ad revenue , outpacing television advertising. Sudip Mazumder leads Publicis Sapient ’s Retail business in the Americas.

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