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With new store, Nere seeks to elevate travel for the mass market

Inside Retail

Located on the ground floor of Melbourne Central, the store carries Nere-branded suitcases, soft-sided bags, packing cubes, toiletry kits, luggage tags, water bottles and other accessories that shoppers can mix and match in various colours to create their own personalised luggage sets. Nere releases new colours and accessories every season.

Marketing 246
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From sprinters to sneakers: How Puma aims to tap into ‘halo effect’ of Olympians

Inside Retail

German sportswear brand Puma is using this year’s Olympic Games and its partnership with sprint champions Jamaica to focus on speed as it jostles with Adidas and Nike to carve out space in an increasingly competitive running and lifestyle market. “That’s something we need to strengthen further in the consumer mindset.”

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How Bark is Creating Products and Experiences that Pups (and Pup Parents) Love

Retail TouchPoints

Known widely as one of the first subscription boxes to make a splash in the retail market, BarkBox has become just one piece of a much larger organization. RTP: How are you balancing your marketing and advertising to drive traffic not just to your owned ecommerce platform but also to your wholesale retail partners like Target?

Wholesale 252
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A David v Goliath showdown unfolds: Emerging toy company defying industry titans

Inside Retail

We feel BMS offers a unique product range that is innovative within this market. The range’s remarkable success transcended borders, with over 1 million kits sold worldwide, marking a pivotal moment in the company’s narrative. You can also connect with them on social media via Facebook , Instagram and LinkedIn.

Wholesale 130
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Culinary revolution: Meals in Minutes founders talk innovation, global expansion

Inside Retail

million in a seed round led by 500 Global, coupled with a strategic expansion plan spanning Malaysia, Singapore, and the United Kingdom, reflecting the growing market for convenience-based businesses. These meal kits enable consumers to indulge in gourmet dining experiences within the confines of their own kitchens.

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The digital-led trends that will drive consumers to check out in 2024

Inside Retail

Consumers empowered by social media are now dictating to brands which trends they need to meet. Niche aesthetics continues to take a front-row seat for both buyers and brands as they attempt to keep up with social media trends. Now, brands across the retail industry are trying to keep up with consumer behaviour – not vice versa.

Consumer 245
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RICE22 Keynote: How to Turn Word of Mouth Into a Mighty Marketing Weapon

Retail TouchPoints

As a marketing tool, word of mouth outperforms paid advertising on multiple levels, according to Jonah Berger, a marketing professor at the Wharton School at the University of Pennsylvania. Marketers can multiply these types of triggers by associating products with more frequent events. When do we want them to think of us?

Marketing 256