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IoT in Retail: Top 5 Use Cases and Real-Life Examples

Retail TouchPoints

According to Grand View Research , the global IoT retail market was valued at $42.38 This article explores popular and non-trivial use cases and examples of how IoT tech can help retail companies. Example: Macy’s Macy’s stores brought their sales flow inventory to a new level with RFID tags. from 2023 to 2030.

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How Brands Can Navigate the Social Platform Ecommerce Boom

Retail TouchPoints

Integrated autofill payment features, keeping the shopping experience in-platform and tagged products in lifestyle imagery or creator content are a few solutions social platforms have developed to reduce friction for brands. In the Gen Z purchase behavior article, Parkkinen mentions Gen Z’s method of brand research as being social-focused.

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How Edge Computing Enables the Retail Store of the Future

Retail TouchPoints

The survey also found that less than 13% of retail organizations are investing in technology to tackle these challenges, instead remaining focused on short-term fixes like increasing prices and running marketing campaigns. Sensors, such as RFID tags, are attached to each product and communicate immediately when an item leaves the shelf.

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Is all media good media? Experts weigh in on Adidas’ fake press release 

Inside Retail

We reached out to two experts to dissect this media fiasco and explore the bigger picture for brands, retailers and marketers in this day and age of misinformation. She said that if the result is merely a few news articles, it’s not going to have much of an effect. “To Experts weigh in “It was a smart move on the part of the Yes Men.

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How to Maximize Profit with Retail Dynamic Pricing (2023)

Retalon

Demystifying Dynamic Pricing: The Meaning and Significance Dynamic pricing simply means adjusting prices in real-time based on current market conditions like demand, inventory, and competitor actions. It’s like having a crystal ball revealing the perfect price tag for each product at every moment. No leaving money on the table.

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Taylor Backman on Using All-in-One Solutions to Lower Cost

Small Biz Trends

Critical Business Data is Integrated into One Central Place. That is a major issue, right? Ways to calculate the cost of redundant processes and see that there’s a saving beyond just the price tag on the software. Taylor: I mean, it’s hard to know specifically. I mean, you can run that as a small thought experiment.

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With Web3, Social Media Creators and SMBS Can Get A Much Better Deal

Small Biz Trends

While today’s social media sites are the ones that have given rise to a new generation of influencers, they’re also heavily criticized for leeching off many of the contemporary artists that use their platforms. The browser extension will then highlight this tag on their profile, to make it easy for their followers to find.