Remove Markdowns Remove Marketing Remove Planning Remove Promotions
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Trade Promotion vs Consumer Promotion: A Comparative Analysis

Wiser

Understanding the difference between trade promotion and consumer promotion is crucial for any business seeking to maximize its market impact and sales potential. These two promotional strategies, while aiming to stimulate demand and increase sales, target distinct audiences and employ different methods.

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What are Retail Markdowns?

Wiser

Altering your price, particularly through markdowns, can be a smart strategy, but only if done correctly. Unsuccessful or excessive markdowns can lead to staggering losses in terms of missed revenue and a lower margin on your goods. What are Retail Markdowns? How to Implement a Markdown Strategy. Don’t believe us?

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How Retailers Can Strengthen Sustainability With Data-Driven Pricing Strategies

Retail TouchPoints

sustainability market is projected to reach $150 billion in sales by 2021, and nearly half of consumers say they would definitely or probably change their consumption habits to reduce their impact on the environment. Increase promotional effectiveness. According to Nielsen, the U.S. Better track, monitor and gauge customer demand.

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Academy Sports + Outdoors Expands Revionics Partnership to Optimize Customer-Centric Pricing

Retail TouchPoints

As part of the new multiyear agreement — which builds upon a partnership that started in 2016 — Academy will use the Revionics Base Price and Markdown solutions to not only optimize its pricing strategy but better manage inventory levels throughout the product lifecycle.

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Sally Beauty Preps for Post-Pandemic Beauty Boom with New AI-Powered Pricing Solution

Retail TouchPoints

The solution also will help Sally Beauty create more effective promotions through enhanced targeting and develop profitable markdown plans. Among the activities Americans plan to engage in during what Vagaro refers to as a “Quarantine Glow-Up” are enhanced skin and haircare routines — Sally Beauty’s sweet spot.

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How to Maximize Margins with the Timing and Depth of Markdowns

Wiser

In a perfect retail world, markdowns wouldn’t be necessary and every item would sell at full price within weeks of being in store. This is where markdowns come in handy, as the demand for a product diminishes, sales can encourage shoppers to purchase an item they wouldn’t have considered buying at full price. Plan Markdowns in Advance.

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Recharge Your Digital Pricing Strategies with Data Science

Retail Focus

As other sectors, including travel and hospitality, experienced online commerce surges, the retail market shifted at a more leisurely pace. It’s not surprising, then, that shopper responsiveness to digital promotional offers has increased, with 55% saying they are extremely or very likely to respond to a smartphone or mobile app offer v.

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