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Retail Trendcaster: Turning Hot Topics and Trends into Actionable Insights

Retail TouchPoints

With instant access to rich location data, Ethan Chernofsky, SVP of Marketing at Placer.ai, will analyze and in some cases debunk headline-dominating trends. Mastering Hybrid Shopping in the Social Commerce Era The U.S. are exploring which trends truly had long-term ripple effects on consumer behaviors.

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What Is Social Commerce and Why Should You Care About It?

Wiser

This is social commerce. What Is Social Commerce? Social commerce, also referred to as social shopping, allows brands to sell their products direct-to-consumers through social media platforms. It’s important to note that social commerce is related to, but not the same as, eCommerce.

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How Xcel Brands’ CEO is Trying to Solve Social Commerce

Retail TouchPoints

There’s no shortage of companies trying to crack the code of social commerce in the U.S. from the biggest social media platforms to small start-ups. Video commerce is the delivery of content. It ties together the best of affiliate, the best of influencer and the best of digital into social commerce.

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Gen Z will rewrite the rules of Australian retail

Inside Retail

Social commerce will dominate By 2029, social commerce driven by platforms like TikTok and Instagram will account for a substantial share of Gen Zs purchases. Invest in shoppable content and seamless checkout features within social media platforms. Use minimal, eco-friendly packaging to enhance brand trust.

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How YouTube aims to take a piece of the social commerce pie

Inside Retail

Modern consumers, especially those within the Gen Z age bracket, are becoming increasingly interested in shopping methods that differ from the traditional e-commerce model of a direct-to-consumer website or shopping online via big-box retailers. To put that into perspective, social commerce sales were barely US$27 billion in 2020.

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How the Convergence of Content and Commerce is Collapsing the Traditional Marketing Funnel

Retail TouchPoints

It’s a way for the organic and branded content experience to be brought into other locations beyond the phone,” Vasan explained. It’s another demonstration of how we’re driving commerce everywhere,” Vasan added. This leads to a really cohesive experience in terms of discovery all the way through to purchase, in one seamless solution.”

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Why One Mile caters to tall girls and is evolving with founder Sammy Robinson

Inside Retail

A Bondi boutique Selecting Bondi as the location for One Miles first boutique was driven by the teams belief it was the best way to reach its customers and acquire new ones in a physical retail location. We felt Bondi was the hub for the most diverse group of people within Australia or the Eastern suburbs, Robinson said.

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