Retail TouchPoints

MAY 30, 2023

The company is looking to pivot Journeys to an off-mall strategy, with 13 locations out of a planned 25 already open. This was attributed to increased markdowns at Journeys offsetting an otherwise normalized promotional environment, which led to improved margins at the other businesses. Genesco’s gross margin was 47.3% in Q1 2023.

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Retail TouchPoints

MARCH 17, 2023

Beauty brand Glossier has expanded its all-women leadership team with three C-suite appointments, including the promotions of Marie Suter to Chief Creative Director and Kleo Mack to Chief Marketing Officer, as well as the hiring of former Chanel executive Chitra Balireddi as Chief Commercial Officer.

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Retail TouchPoints

JULY 21, 2021

Launching in select retail locations and on jcp.com October 2021 , JCPenney Beauty will go to market with Thirteen Lune as its flagship partner. The core mission of JCPenney Beauty is to create a “hyper-inclusive,” omnichannel experience that “exemplifies [the retailer’s] commitment to amplify diverse and inclusive beauty brands.”

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Retail TouchPoints

JULY 24, 2023

Yet despite the complexities, an effective personalized approach to marketing is critical to success. Opportunities and Challenges Across Marketing Touch Points Email marketing: Perhaps the most popular example is the email campaign. of these emails being spam, 36% of which are from marketing and advertising initiatives.

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Retail TouchPoints

MARCH 15, 2022

The retailer has already developed nearly 150 locations that provide community-relevant programming, economic opportunities and pathways for employees. To reach the 1,000 -store mark, Starbucks will open new stores or designate existing locations as Community Stores. and Canadian Starbucks locations. In the U.S.,

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Wiser

JULY 25, 2023

That’s why it’s so important for business owners to understand how to promote their businesses effectively. Effective promotion not only creates awareness among potential customers but also helps to build a distinctive brand image, fostering long-term customer loyalty. What Is a Promotions Strategy? Here’s what you need to know.

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Retail TouchPoints

JUNE 28, 2022

Brad Lande-Shannon has joined the company as Chief Marketing Officer (CMO) and Tyler Wozny has been promoted to the post of Chief Digital Officer. The company plans to end 2022 with 80 Bars, up from its current total of 65 locations. Hair color retailer Madison Reed is strengthening its C-suite with two new appointments.

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Retail TouchPoints

NOVEMBER 10, 2022

The solution aims to automatically help consumers keep track of their orders and generate discounts without increasing spam emails, track all orders and manage all your gift cards in one central location. The tool gathers the best deals from a shopper’s personal email and the web and automatically applies them at checkout.

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Retail Focus

DECEMBER 18, 2023

One of the most cherished traditions during this season is the Christmas market, where locals and tourists alike gather to revel in the magic of the holidays. These markets, known for their twinkling lights, festive decorations, and the aroma of mulled wine and roasted chestnuts, are a quintessential part of the European yuletide experience.

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Retail TouchPoints

NOVEMBER 30, 2022

Amid planning for new locations in other areas of New York and Washington, D.C., We see our location on the Upper East Side, and future locations we are planning to open in 2023, as complementary to our showroom experience, allowing us to reach the widest possible audience in whatever atmosphere they would prefer to shop with us.

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Inside Retail

APRIL 12, 2024

Amy Wotton, brand and marketing GM at Vicinity Centres, told Inside Retail, “DFO has always been synonymous with premium brands and unbeatable value.” “With our brand refresh, we wanted to celebrate the essence of DFO – the idea of being ‘in the know.’ As a touch point, we measure brands and energy.

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Retail TouchPoints

OCTOBER 24, 2022

Latin America drugstore chain RaiaDrogasil is leveraging its in-store WiFi network to offer location-based marketing across 2,500 Brazilian locations. The solution, which is powered by Cloud4Wi , presents customers with an onboarding portal when they connect to any store’s guest WiFi network.

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Retail TouchPoints

APRIL 15, 2024

Within the Eye Odyssey experience, users are recommended to have an annual eye exam in accordance with the American Optometric Association and to schedule it online at their nearest LensCrafters location.

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Promotions Accessories Fashion Location 130

Mass Relators

MARCH 26, 2024

The division’s operations include four manufacturing locations across the United States and Canada. “It’s a privilege to lead a team of people who are so deeply committed to providing the highest quality essential products to our customers and consumers,” said Bodford. “As

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Retail TouchPoints

MARCH 15, 2022

AMP for email has continued to improve functionality, providing email marketers with a slew of personalization and interactivity capabilities — adding loads of features to the inbox. AMP for email allows marketers to send surveys and collect data, too. Why AMP, and Who’s on Board?

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Retail Next

SEPTEMBER 5, 2019

With 79 percent of marketers saying mobile is the cornerstone for business, there has been a lot of buzz about location-based mobile marketing and its increased open rates and improved ROI. If you’re in the retail industry, below are 10 tips for effective location-based mobile marketing. Use location tags.

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Retail TouchPoints

JANUARY 25, 2022

Let’s dive into some small ideas that can help tackle big goals: 1) Think Big: Increase customer engagement with more interactive marketing. Act small: Add a feature to your website allowing customers to search inventory availability in local store locations. Evolving a retailer’s marketing strategy and approach can take time.

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Small Biz Trends

OCTOBER 13, 2022

Are you looking for some fantastic marketing ideas to help with your Black Friday promotions? In this blog post, we will share 20 of the best marketing tips for Black Friday. What Is Black Friday Marketing? Black Friday is a marketing term used to describe the Friday following Thanksgiving Day in the United States.

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Small Biz Trends

JULY 19, 2022

TikTok is all about user-generated content, and besides sharing videos TikTok’s social media platform has evolved into a marketing channel for brands where they use the platform to connect with consumers between the ages of 13 and 60. In this article, we offer a step-by-step guide on how to start TikTok influencer marketing.

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I Love Fashion

FEBRUARY 14, 2023

Fashion Digital Marketing Agency Video contents are the most engaging type of social content. So, if you are planning to use video for fashion product marketing, this guide will walk you through it. We will discuss 10 effective ways of marketing kids wear fashion brands. What is Fashion Video Marketing?

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Wiser

FEBRUARY 23, 2024

This equilibrium is key to ensuring that a brand maintains its premium status without succumbing to the pressures of market-driven price slashing. Understanding the challenges faced by retailers, as well, in synchronizing promos and adjusting to rapid price changes is crucial for building successful omnichannel relationships.

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Retail TouchPoints

OCTOBER 13, 2023

Brand marketing teams will now be able reach customers via Samsung Connected TVs, Direct Out-of-Home (OOH) advertising and now, in-store displays. Hy-Vee is implementing Samsung Ads to support its retail media strategy.

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Inside Retail

APRIL 4, 2022

Hospitality group Australian Venue Co (AVC) has teamed up with independent retailer Liquor Marketing Group (LMG) to rebrand 21 liquor retail outlets across the country. It has provided customers with a refreshed shopping experience supported by a fantastic marketing and promotional program both in-store and online.

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Retail TouchPoints

SEPTEMBER 19, 2022

These apps let frontline workers access a wealth of information, including product information, inventory and promotions. In some cases, they’ll have direct access to workers at other locations. They may even have access to product specialists or corporate staff regardless of their location.

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Mass Relators

MAY 3, 2021

. — The newest Raley’s O-N-E Market location, the first in the state of Nevada and the second conversion of a conventional Raley’s store into the new format, opened in the Mount Rose area of Reno on Saturday. “In The 42,000 square foot store, located at 18144 Wedge Parkway, had been operating as a Raley’s since 1996.

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Retail TouchPoints

JULY 8, 2021

The companies will jointly invest in new customer experiences, events, marketing and on-premise advertising at Westfield shopping centers across the country, with plans to take the partnership global in the coming months. Unibail-Rodamco-Westfield (URW), owner of Westfield shopping centers in the U.S.,

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Retail TouchPoints

OCTOBER 23, 2023

Additionally, the retailer is heavily promoting its Top Toys List, featuring 20 of the hottest toys of the season, in stores with a dedicated area touting a cross-category selection of products. New Services to Empower Holiday Shoppers Like many retailers, Kohl’s has extended its holiday marketing and promotions calendar.

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Retail TouchPoints

APRIL 3, 2024

You can start by defining your content’s primary goals, which might include promoting specific products, informing customers about events or incentivizing activity on social media. Incorporate Promotions and Sales When planning your digital signage content, consider the frequency and timing of sales and promotions.

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Independent Retailer

DECEMBER 13, 2022

Whether you call them promotional items, tchotchkes, or swag, handing out free products or giveaways can greatly attract and encourage attendees to enter your space. Select a provider who has a location in the show city so you can pick up your giveaway and avoid costly freight charges. Sunglasses. Reusable Water Bottles. back to top.

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Wholesale Promotions Shipping ATS 74

Retail TouchPoints

SEPTEMBER 15, 2023

As part of its overall digital transformation, Family Dollar will debut a mobile app in October that will allow users to manage coupons and more easily locate products with improved search functionality. Family Dollar worked with digital consultancy Publicis Sapient to lead the mobile introduction. “We

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Mike Anthony

MARCH 17, 2021

While these displays are fine, they represent a missed opportunity to create truly best in class shopper marketing. I was looking for new examples of best in class shopper marketing to share in our shopper communication training. If this is the case, then the location could be a good strategy too. Secondary location?

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Marketing Promotions Location Planning 130

Mike Anthony

MARCH 17, 2021

While these displays are fine, they represent a missed opportunity to create truly best in class shopper marketing. I was looking for new examples of best in class shopper marketing to share in our shopper communication training. If this is the case, then the location could be a good strategy too. Secondary location?

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Marketing Promotions Location Planning 130

Retail TouchPoints

MARCH 15, 2024

Publications about marketing often invoke the comparison of a digital shelf with a physical one. However, this isn’t enough even if the company is operating in a local market only. Competitive stock monitoring provides opportunities to optimize your marketing resources. This comparison, however, has its limits.

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Retail TouchPoints

JANUARY 10, 2024

As part of its Triple Shot Reinvention Strategy — one of the key objectives of which is to become “truly global” — Starbucks plans to more than double its current India store count to 1,000 brick-and-mortar locations by 2028. To meet this goal, the company will open one new Starbucks in the country every three days. later this year.

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RETAIL MANAGEMENT SOFTWARE

NOVEMBER 7, 2023

Traditional marketing strategies alone are no longer sufficient in today’s digital age. Enter Artificial Intelligence (AI), a game-changing technology that is revolutionizing the way businesses approach marketing in these industries. This data helps companies make informed decisions about marketing and branding strategies.

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Retail TouchPoints

JANUARY 30, 2024

In separate but related news, The Information is also reporting that TikTok plans to open studio locations in several U.S. Citing people familiar with the project, The Information reports that each location would feature multiple studios that could accommodate dozens of creators per day shooting livestreamed and promotional content.

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Retail TouchPoints

OCTOBER 6, 2023

The pop-ups are located in: Williamsburg Premium Outlets, Williamsburg, Va.; The pop-ups will feature the retailer’s WoodWick fragrances and Chesapeake Bay Candles, multiple promotions and 75% off sale/warehouse items in select stores. “We The Shoppes ta Farmington Valley, Canton, Conn.; Harlem Irving Plaza, Norridge, Ill.;

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