Retail Focus

MAY 30, 2023

Creating a brand community has always been an important marketing concept and a valuable brand asset. Traditionally, community retailing initiatives included local farmers’ markets, boutique stores hosting art exhibitions or workshops, or retailers supporting neighborhood cleanup campaigns. Ghalia BOUSTANI.

Visual Merchandising 130

Visual Merchandising Promotions Beauty and Health Store Layout 130

Wiser

JULY 31, 2023

Common Issues With Planogram Compliance One issue that brands often see when it comes to planogram compliance is inconsistent implementation across various store locations. There’s often a lag between the time a planogram is created and when it’s implemented in-store.

Store Layout 145

Store Layout Promotions Customer Experience Inventory Management 145

Retail TouchPoints

JANUARY 25, 2023

A flat-pack furniture retailer’s maze-like store layout shows customers how their products work in different settings and gives them the chance to touch and try out items. This is especially important for connecting with Gen Z customers, two-thirds of whom like to shop in-store when they’re looking for new products.

Store Layout 210

Store Layout Sporting Goods Consumer Location 210

Inside Retail

FEBRUARY 8, 2022

Aldi’s latest pop-up is the second effort the business has made to showcase its wine offering, having also launched a ‘futuristic’ wine store in 2016 which saw online wine sales jump 47 per cent according to Gorkana. This latest wine store succeeded in showing off Aldi’s goods – but it was also just good marketing. “It

ATS 130

ATS Supermarket Store Layout Advertising 130

V Count

FEBRUARY 13, 2023

While online shopping is ever-growing, most retail sales still transpire in physical stores. Launching marketing campaigns and promotions via third parties or at your storefront can drive more shoppers into your establishment, but you can also increase your conversion rate and maximize your sales with in-store efforts.

Marketing 40

Marketing Store Layout Promotions Location 40

Retail Focus

JANUARY 12, 2023

A comprehensive brand experience is promoted from the outside and into the physical space as well as other brand touchpoints. As much as brands experiment with pop-up store formats, concepts, or themes, they should resonate with consumers as much as they do with their identity.

Visual Merchandising 246

Visual Merchandising Store Layout Customer Experience Shopping 246

Wiser

APRIL 26, 2022

Merchandising is obviously an essential part of retail, but keeping your strategy up-to-date and profitable is difficult in a growing competitive market. Visual merchandising strategies like marketing displays in-store or online can draw in customers and increase foot-traffic. What is Merchandising? 3: Customer Loyalty.

Visual Merchandising 146

Visual Merchandising Loss Prevention Customer Experience Promotions 146

Inside Retail

NOVEMBER 27, 2023

As we edge closer to 2024, this phygital wave is being propelled by a raft of emerging technologies that promise to redefine the contours of retail operations, marketing strategies and customer engagement paradigms. Here, we delve deeper into some of the key technologies already steering this change.

Consumer 147

Consumer Checkout Inventory Management Shopping 147

365 Retail

NOVEMBER 1, 2023

Highlighting specific products or sections with specialised lighting can also guide customers through your store. If your location allows, make the most of large, transparent windows to flood the interior with sunshine. Once inside, the layout should facilitate straightforward navigation. Natural light should not be overlooked.

Store Layout 97

Store Layout Promotions Customer Experience Shopping 97

Wiser

FEBRUARY 9, 2021

Like with all things retail, there’s often a discrepancy between your internal perception of your business, especially prices, and what the market sees. This might be because these expensive items are often the most promoted and prevalent items in a store (physical or online). Physical Stores. 2: Competitor Prices.

Promotions 113

Promotions Store Layout Advertising Consumer 113

Shopper Motion

DECEMBER 19, 2022

By analyzing data on customer foot traffic , browsing and purchase patterns , and other metrics, retailers can identify areas for improvement and make informed decisions about store layout , product placement , and other factors that can impact the customer experience. Types of in-store analytics. In-store Marketing Analytics.

Store Layout 52

Store Layout Customer Experience Marketing Inventory Management 52

Retail Minded

JANUARY 4, 2022

Retail marketing has never been the same, especially with the changes brought about by the pandemic. These significant changes in the digital and marketing spaces altered customer expectations, shopping processes, and online experiences. Retail marketing isn’t easy. Customer Service Robots . Facial Recognition .

Store Layout 98

Store Layout Promotions Marketing Retail Marketing 98

Shopper Motion

DECEMBER 29, 2022

In today’s Retail Media Landscape, digital marketing might seem the way to go. Additionally, track foot traffic at experiential marketing events using beacons or other location-tracking technology. . . . . The benefits of using in-store tracking technology to measure offline campaigns include: . .

Store Layout 52

Store Layout Advertising Marketing Promotions 52

V Count

MAY 6, 2024

Lack of Assistance : Finally, the availability and visibility of store assistants play a crucial role in a customer’s shopping experience. Consideration should be given to offering discounts or promotional pricing at strategic times to attract new customers or to incentivize repeat business.

Payment Services 52

Payment Services Checkout Store Layout Returns 52

Inside Retail

MAY 31, 2023

Some of them are tried and true, such as store layout and design, customer service and convenience. Others are more novel, such as experiential retailing, retail greening, and collaborative marketing. Regularly conduct audits of the store to see what is working and what requires improvement. Don’t waste this opportunity.

Store Layout 334

Store Layout Promotions Customer Experience Marketing 334

V Count

FEBRUARY 13, 2023

While online shopping is ever-growing, most retail sales still transpire in physical stores. Launching marketing campaigns and promotions via third parties or at your storefront can drive more shoppers into your establishment, but you can also increase your conversion rate and maximize your sales with in-store efforts.

ATS 40

ATS Store Layout Promotions Marketing 40

V Count

JANUARY 7, 2022

Footfall insights within a location can be broken down to the time of day. Customer-Oriented Marketing Campaigns. Businesses can use V-Count’s business intelligence platform to determine the success of marketing campaigns. It is a valuable metric to measure the effectiveness of your marketing activities.

Shopping 52

Shopping Checkout Store Layout Management 52

V Count

MARCH 6, 2024

Bring Value to People After Visiting Your Website When customers initially visit your website, it becomes absolutely vital to provide them with substantial incentives that would motivate them to visit your physical store. Moreover, it ensures that your marketing efforts are targeted and cost-effective.

Shopping 52

Shopping Advertising Checkout Store Layout 52

V Count

MARCH 6, 2024

Bring Value to People After Visiting Your Website When customers initially visit your website, it becomes absolutely vital to provide them with substantial incentives that would motivate them to visit your physical store. Moreover, it ensures that your marketing efforts are targeted and cost-effective.

Shopping 52

Shopping Advertising Checkout Store Layout 52

V Count

JANUARY 26, 2024

Therefore, embracing AI technology is not just a luxury but a necessity for retailers who wish to stay ahead in the competitive market. Access to real-time data means being able to pivot quickly and strategically in response to market trends or consumer feedback. They analyze performance on a store-by-store and location basis.

Shopping 95

Shopping Inventory Management Customer Experience Store Layout 95

Wiser

JUNE 11, 2019

Other than price, these brands and retailers did so well with consumers because of the promotions and sales offered, ease of shopping, and easy returns and exchanges for online retailers. For brick-and-mortar stores, key attributes are location and convenience, brand reputation, and the store layout.

Store Layout 83

Store Layout Promotions Shipping Shopping 83

Wiser

MAY 11, 2018

What makes a retail location successful is largely based on choice. Where is it located? Who is the store’s target market? The same is true for retailers and brands that choose to use in-store performance metrics to improve their offerings. Three Main Uses of In-Store Performance Metrics .

Store Layout 60

Store Layout Promotions Target Market Location 60

V Count

FEBRUARY 26, 2024

You can launch targeted marketing campaigns to meet your visitors’ demands and transform them into buying and loyal customers. Age and gender are two of the most important demographic information you can employ to segment your potential customers and understand what they want from your store.

Visual Merchandising 52

Visual Merchandising Target Market Management Promotions 52

V Count

FEBRUARY 26, 2024

You can launch targeted marketing campaigns to meet your visitors’ demands and transform them into buying and loyal customers. Age and gender are two of the most important demographic information you can employ to segment your potential customers and understand what they want from your store.

Visual Merchandising 52

Visual Merchandising Target Market Management Promotions 52

Indigo 9 Digital

MARCH 16, 2022

Make your store Instagram friendly. Primark’s Birmingham location in the UK has sought to capitalize on consumers’ growing desire for Instagramable experiences. For example , in Primark’s Birmingham location there is a “Snap and Share” room. Carve out space in-store and offer it to a complimentary retailer.

Promotions 64

Promotions Location Store Layout Shopping 64

V Count

FEBRUARY 9, 2024

In today’s competitive market, car dealerships are compelled to offer exceptional customer service, an engaging buying experience, and comprehensive post-purchase services to cultivate a positive reputation for their brand. The best way to understand consumers is through people counting solutions.

Target Market 52

Target Market Store Layout Consumer Marketing 52

Wiser

MARCH 13, 2018

How should we display this promotion? The importance of collecting in-store data from actual humans (not beacons, robots, or the like) grows as shoppers’ preferences evolve. As retailers change their selling strategies, store layouts, sales associate training programs, etc. Traditional market research, focus groups, etc.

Shipping 68

Shipping Store Layout Promotions Location 68

RETAIL MANAGEMENT SOFTWARE

NOVEMBER 2, 2021

Store Layout and Window Displays. Evaluating your window displays and shop layout is a common starting step when dealing with low conversion rates. When it comes to store layout, most customers naturally prefer shopping in a certain order. They go to the location to pick up and pay for the product.

Payment Services 52

Payment Services Checkout Store Layout Consumer 52

V Count

NOVEMBER 26, 2021

Thankfully, people counting technology has made it possible to accurately measure the number of people who visit physical locations. The V-Count Ultima AI people counting sensor is placed at the entrances of a store to measure incoming visitor traffic with an accuracy of 99.9%. These are the hours that hold the most sales potential.

Checkout 52

Checkout Store Layout Customer Experience Management 52

V Count

JANUARY 15, 2024

This seamless integration will not only optimize the functioning of their businesses but also provide them with invaluable real-time insights, thereby giving them a competitive edge in the market. This is the most up-to-date technology in the people counting market; it collects and processes combined images and creates depth maps.

Store Layout 52

Store Layout Location Marketing Promotions 52

Retail Next

DECEMBER 9, 2019

One of the smartest, most effective ways to build loyalty and generate those repeat customers is through Wi-Fi marketing. What is Wi-Fi Marketing? Wi-Fi marketing is must-have technology for small and large retailers alike. Half of those businesses surveyed said customers spent more after they added Wi-Fi to the store.

Marketing 52

Marketing Store Layout Returns Boutique 52

V Count

MARCH 20, 2024

Essentially, the use of people counting technology is crucial if you operate any physical location, which can range from an outdoor venue to a building. This is because it allows you to monitor the number of individuals visiting your location, providing valuable data that can be used to optimize your operations and improve customer service.

Store Layout 52

Store Layout Customer Experience Shopping Outdoor 52

V Count

MARCH 20, 2024

Essentially, the use of people counting technology is crucial if you operate any physical location, which can range from an outdoor venue to a building. This is because it allows you to monitor the number of individuals visiting your location, providing valuable data that can be used to optimize your operations and improve customer service.

Store Layout 52

Store Layout Customer Experience Shopping Outdoor 52

Inside Retail

JUNE 30, 2021

We have continuously worked with all our tenants to come up with robust marketing strategies to encourage customer traffic and spending, including creating promotional areas at high traffic areas, assisting with shopping and dining vouchers, and continuing with our shopper rewards and redemption programs.

Department Stores 246

Department Stores Merchant Services Outdoor Shopping 246

V Count

MAY 2, 2023

Shopper Yield = Conversion x ATV Bearing a comprehensive approach, retailers can optimize their marketing strategies to improve their customers’ in-store experiences and maximize the store’s overall revenue. Factual store traffic information can open a whole new path for customer acquisition strategies.

ATV 52

ATV Store Layout Promotions Customer Experience 52

V Count

MAY 2, 2023

Shopper Yield = Conversion x ATV Bearing a comprehensive approach, retailers can optimize their marketing strategies to improve their customers’ in-store experiences and maximize the store’s overall revenue. Factual store traffic information can open a whole new path for customer acquisition strategies.

ATV 52

ATV Store Layout Green Retail Promotions 52

Retail Next

FEBRUARY 27, 2020

As per a report from Global Market Insights , IoT in the retail segment is expected to grow 21 percent from 2017 to 2024. According to a report by Verizon.com , 77 percent of retailers in the market expect IoT and its applications to improve their customer experience. However, there are many more applications to IoT than that.

Checkout 52

Checkout Advertising Store Layout Promotions 52