Retail TouchPoints

AUGUST 3, 2021

Gen Z and millennial shoppers are driving the fashion resale growth, with the market projected to grow to almost twice the size of fast fashion by 2029. Sustainable shopping can be heavy on the pocket but with second-hand fashion, young cost-conscious shoppers are able to tick both price and sustainability criteria.

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Retail TouchPoints

FEBRUARY 18, 2022

B2C fast fashion platform Wish has launched a new shoppable video feature to simplify the path to purchase on its site. Users can then click through to view product details, visit the merchant’s store or add a product to their shopping cart. and will be rolled out to iOS users starting in April. “For

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Retail TouchPoints

JUNE 15, 2022

Appointments for high-end fashion brand shopping have been a long-time standard, but they’ve begun to trickle down to fast fashion brands like H&M and Zara too. Customers book an appointment online and then shop in-store, creating a more curated feel while making life easier for associates to manage.

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Retail TouchPoints

JUNE 22, 2023

Together, these methods allow Anthropologie to respond to new competition from SHEIN and other fast-fashion players without sacrificing its brand intention to provide an aspirational curated assortment. “A The influence of generative AI has even inspired Anthropologie to partner with Google on its new AI shopping feature.

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Retail TouchPoints

NOVEMBER 9, 2022

Global downloads of mobile shopping apps were up 16% year-over-year in the first half of 2022 while the number of sessions was up 29% , according to data from the It’s Not Luck, It’s Skill: Make Every Marketing Dollar Count This Holiday Season report by data.ai. It was the second-most downloaded shopping app in the U.S.,

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Retail TouchPoints

FEBRUARY 7, 2023

Many members of this young, savvy demographic are exchanging their dependence on fast-fashion destinations like SHEIN , choosing to invest in quality over quantity. These consumers are using digital channels and experiences to discover and engage with once out-of-reach luxury brands. At Alibaba’s recent 11.11

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A1 Retail

SEPTEMBER 20, 2021

The pandemic accelerated the shift to online, as more people relied on online grocery shops, eCommerce, and online services than ever before. With lockdowns forcing many shops to shut their doors and trade exclusively online, retailers were forced to get creative with how they engaged and communicated with consumers.

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