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Pricing and consumer perception: Why fast-fashion brands launch premium ranges

Inside Retail

The value of luxury and premium fashion goods is often in their design, storytelling and product quality. But recently, fast-fashion brands including Zara, H&M, Mango, Urban Outfitters and Topshop have been testing limited-run premium collections in addition to their regular and frequent product drops.

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ThredUP Continues Anti-Fast Fashion Offensive with V-Day Campaign, adds Francesca’s to Resale Roster

Retail TouchPoints

ThredUP is teaming up with TikToker Nava Rose to launch the Dump Fast Fashion Shop, an online secondhand storefront to help consumers thrift for Valentine’s Day and beyond. Nava Rose models one of her styles for the Dump Fast Fashion shop on ThredUP. “I New fast fashion is getting zero of my coin this year!”

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ThredUP Forges Ahead with its War on Fast Fashion Amid Cost-Cutting Initiatives

Retail TouchPoints

Resale platform ThredUP has debuted a new, light-hearted marketing ploy in its ongoing battle against “fast fashion addiction,” mere days after announcing it was joining the ranks of tech companies cutting staff amid an economic slowdown. A Fast Fashion Confessional to Help Gen Z. Strong Q2 Masks Impending Slowdown.

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New Fast Fashion Powerhouse: Shein Teams Up with Forever 21

Retail TouchPoints

The deal may eventually include Shein shop-in-shops at some of Forever 21’s 540 brick-and-mortar stores, which are heavily concentrated in malls, as well as offering consumers the ability to return Shein items at Forever 21 locations.

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Fast fashion firms prepare for EU crackdown on waste mountain

Inside Retail

Fast fashion, or making and selling cheap clothes with a short lifespan, is “highly unsustainable”, the Commission said in July. Only 8 per cent of the donations are currently resold at Moda Re’s second-hand shops, the method widely seen as the more efficient way of reusing old clothes.

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With SHEIN Exchange Launch, Retailer Uses Resale to Mend its Wasteful Fast Fashion Ways

Retail TouchPoints

By harnessing the reach and the influence of our growing community, we believe that shopping resale can become the new normal in our industry.”. SHEIN is launching its resale program after coming under fire for its fast-fashion practices, with criticism from circular fashion platform ThredUP at the forefront.

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How Shein is winning the fast-fashion war by putting consumers in charge

Inside Retail

With Zara-owner Inditex and H&M set to disclose their most recent sales results, investors will be focused on one major question: how are the two fast-fashion pioneers responding to the current market leader, Shein? Shein accounted for nearly one-fifth of the global fast-fashion market in 2022, outpacing Zara and H&M.