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From virtual models to marketing, how fashion brands are using AI today

Inside Retail

Artificial intelligence (AI), the metaverse and ChatGPT are creating the biggest buzz so far this year, and it’s no surprise to see the fashion industry catching the wave. The size of AI in the retail market exceeded US$2 billion in 2020 according to Global Market Insight and is expected to grow at more than 30 per cent between 2021 and 2027.

Fashion 246
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Global luxury brands find safer passage into India’s premium retail market

Inside Retail

Swiss purveyor of luxury chocolates, Laderach; renowned French retailer, Galeries Lafayette; the Spanish fashion powerhouse, Balenciaga; the Swiss emporium for multi-brand watches and jewellery, TimeVallee; and the Dutch haircare salon brand, Keune, are amongst the esteemed names set to establish their presence in India in the months ahead.

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3 Ways Livestreaming is Shaking Up the Retail Marketing Playbook

Retail TouchPoints

As retailers shift more of their attention and dollars to digital content and community-building activities, livestreaming has moved into the spotlight. and global brands to consider its role in their marketing playbooks. Brands and retailers can tap the active communities of influencer partners by encouraging them to go “live.”

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RBC Expert Call. Spain Fashion Retail Market Outlook with Alfonso Segura

Fashion Retail

Continuing the series of conversations with RBC Capital Markets, a collaboration which began several years ago, this time revolves around discussions on the market situation in Spain, its characteristics regarding retail sales costs, as well as variations in consumer behavior in Europe and Spain, pre-owned market outlook, among other topics.

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The Iconic’s chief marketing officer on creating a campaign that turns heads

Inside Retail

This week, The Iconic hard-launched a new brand campaign to serve as a reminder, to consumers and itself, that the online retail platform is far from finished with disrupting and innovating the Australian and New Zealand retail industry. Australians have never had more choice when it comes to shopping fashion online.

Marketing 130
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How NFTs are Influencing the Retail Market

Retail Pro

Non-fungible tokens (NFTs) are becoming a bigger part of the fashion landscape. In so doing, they are also becoming a substantial part of retail.

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FASHION HOUSE opens €25m outlet centre in Bucharest

Retail Focus

International fashion outlet developer, FASHION HOUSE Group has officially opened its doors to a €25M new outlet centre in the east of Bucharest, the Group’s second outlet centre in Romania’s capital. The country’s GDP increased by 0.3 per cent compared to the previous quarter and was up 2.4

Fashion 163