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Introducing Asia’s answer to slow fashion: Supermint

Inside Retail

Asia’s answer to slow fashion, Supermint, has just unveiled its first Hong Kong store at mixed-use retail destination PMQ. We believe we can open up more possibilities for slow fashion and make the fashion journey sustainable. “We Modern women are independent and have unique fashion tastes.

Fashion 130
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The Iconic’s chief marketing officer on creating a campaign that turns heads

Inside Retail

The campaign entitled ‘Got You Looking’ created by Dentsu and Love Media is a master brand approach, maybe even a masterclass, in retail marketing featuring bold images and videos. Ben Coulson, chief creative officer at Dentsu Creative, said, “We invoked the first law of advertising with this one, get noticed.

Marketing 130
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Itching to Twitch: Inside the world of live-streaming

Inside Retail

] While live-streaming platforms may once have been reserved for gamers and their fans, luxury fashion brands are increasingly turning to this unique method of connecting with consumers. Brad Manuel is co-founder and CEO of Livewire Group, a company that specialises in marketing within the gaming ecosystem. So, how does it work?

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Shein Continues Canadian Charm Offensive with ‘Moving Billboard’ Campaign in Toronto

Retail TouchPoints

A new floral-themed streetcar has hit the streets of Toronto touting the offerings of online fashion retailer Shein as it travels around the city. By tagging @shein_ca on Instagram with #SheinIntoSpring and #SheinCanada, fans can enter to win a $100 Shein gift card.

Fashion 233
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Tips from a travel retail expert on tapping into passenger demand

Inside Retail

Brands that had previously relied on bricks-and-mortar sales had to accelerate their e-commerce strategies, TikTok became an extremely effective advertising and marketing tool, and certain retail categories like travel retail saw their sales drop virtually overnight. The market is expected to grow to US$126.48

Location 130
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Retail’s Best Gift Ever? Zero-Party Data

Retail TouchPoints

Things haven’t been easy of late for the retail sector. One silver lining though all of this has been the emergence of zero-party data in retail’s marketing arsenal. Sherif Fahmy is SVP, Strategy & Analytics at IN Connected Marketing.

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What we can Expect this Mother’s Day (Hint: It’s Going to be a BIG One)

Retail TouchPoints

With time still left for marketers to plan ahead, let’s explore the three key behavioral buying shifts that we anticipate: 1. People will purchase more expensive gifts, particularly in the fashion and jewelry markets. The average order value for fashion and jewelry sales also increased in Q1, up 28% year-over-year.

Jewelry 152