Retail TouchPoints

MARCH 11, 2024

has appointed Michael Krans as VP of Macy’s Media Network , where he will oversee the company’s in-house media business dedicated to connecting advertising partners with Macy’s and Bloomingdale’s customers. He takes the reins of our growing retail media network, bringing with him more than two decades of sales and marketing experience.”

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Retail TouchPoints

NOVEMBER 15, 2023

Claire’s is teaming up with Sony Pictures Television – Kids to develop a new TV series that will expand on the retailer’s ongoing efforts to “build on its brand equity and evolve into a global fashion brand powerhouse.” This connection will integrate Claire’s branded programming into the lives of the most pivotal generations of today.

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Inside Retail

AUGUST 23, 2022

Asia’s answer to slow fashion, Supermint, has just unveiled its first Hong Kong store at mixed-use retail destination PMQ. We believe we can open up more possibilities for slow fashion and make the fashion journey sustainable. “We Modern women are independent and have unique fashion tastes.

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Retail Focus

SEPTEMBER 12, 2023

The world of fashion retail is constantly evolving, and premium fashion retail brands find themselves at the forefront of this ever-changing landscape. While often confused with luxury brands, premium fashion retail brands have their unique attributes that set them apart.

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Retail TouchPoints

MAY 12, 2022

Tech giants like Facebook and Microsoft have gone all-in on the metaverse, based on the idea that it’s the future of digital experiences like gaming, collaboration and marketing. The metaverse is the next frontier for marketers, offering them the opportunity to blend physical and digital marketing tactics.

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Inside Retail

FEBRUARY 19, 2024

The campaign entitled ‘Got You Looking’ created by Dentsu and Love Media is a master brand approach, maybe even a masterclass, in retail marketing featuring bold images and videos. Ben Coulson, chief creative officer at Dentsu Creative, said, “We invoked the first law of advertising with this one, get noticed.

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Retail TouchPoints

MARCH 12, 2024

Now, SPO sellers can boost their visibility and sales with personalized, curated advertisements to the millions of online shoppers that visit the SPO marketplace each year. Mirakl Ads is designed to offer a seamless advertising solution to both operators and sellers using the Mirakl marketplace platform.

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Retail Gazette

SEPTEMBER 5, 2023

The positioning of product listings is just one way brands are working with retailers to advertise to the huge audience that many shopping websites attract. Advertising agency GroupM forecasts that sales through the channel will be bigger than TV advertising by 2028.

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Inside Retail

MAY 3, 2022

Inside Retail : Cue is one of Australia’s longest-standing fashion brands and it has such a rich history. Upon arriving home and sensing a gap for youth-driven fashion in the market, he decided to capitalise on that and started printing The Beatles t-shirts for the group’s fan club in Australia.

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Inside Retail

MAY 24, 2021

Now, the gaming world is muscling in on fashion marketing and social media, and for good reason. billion dollars, with $77 billion from the mobile gaming market. billion dollars, with $77 billion from the mobile gaming market. Digital games are designed to be a deliberate environment for play, connection and exploration.

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Retail TouchPoints

JANUARY 12, 2024

As 2024 advances, the importance and reach of paid social media advertising will only continue to grow. Recent data shows that online retailers are increasingly relying on social media advertising platforms to reach and engage with their target customers, while search-based channels such as Google Shopping and Bing are becoming less popular.

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Inside Retail

JUNE 9, 2021

Since Afterpay Australian Fashion Week wrapped up last Friday night, critics have come out on social media, accusing it of ‘tokenistic’ attempts at diversity and inclusion. Disability advocate and model Lisa Cox was a consultant during Afterpay Australian Fashion Week. Consult people with lived experiences.

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Fashion Advertising Marketing Accounting 264

Retail TouchPoints

MARCH 15, 2022

If you spend any time at all on social media it’s hard to escape influencers, and there’s a good reason for that — they are incredibly compelling, both to consumers and advertisers. While influencer marketing clearly isn’t going anywhere, it might soon have a new name: the “creator” appellation is increasingly taking precedence.

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Retail TouchPoints

OCTOBER 8, 2020

Orbitvu Fashion Studio offers an integrated photography studio solution that can create high-quality still and video content for use on ecommerce, social media and digital advertising platforms. The ability to create templated lighting and camera-controlled workflows also can help retailers speed time to market.

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Fashion Advertising Marketing ATS 203

Hunton Andrews Kurth

AUGUST 23, 2022

The Children’s Advertising Review Unit of BBB National Programs (CARU) has issued two recommendations this summer addressing negative social stereotypes in children’s advertising. The first decision involves fashion retailer Primark and the second decision , involved Moose Toys.

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Advertising Marketing Fashion Consumer 97

Inside Retail

JUNE 8, 2021

Former advertising firm executive Chris Willingham has joined the senior leadership team at footwear and apparel brand R.M. Williams as its new chief marketing officer. Williams names new chief marketing officer appeared first on Inside Retail. He will start on the new role in the coming weeks. The post R.M.

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Retail TouchPoints

JULY 22, 2022

ShopStyle launched in 2007 with an innovative idea: creating a search engine focused solely on fashion. ShopStyle’s continuing dominance in the fashion realm demonstrates its ability to evolve with the needs of its clients. We’re really focused on curating the best-of-the-best in fashion and home.

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Fashion Social Commerce Shopping Advertising 288

Rangeme

JANUARY 2, 2024

In this article, we’re diving deep into the world of advertising! We’ll break down the different types of advertising , why they’re important, and the secrets you need to know to get the attention of top retail buyers. The importance of advertising Advertising plays a crucial role in CPG marketing. industries.

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Inside Retail

APRIL 21, 2022

Plus-size labels will take the runway in a dedicated showcase during Afterpay Australian Fashion Week (AAFW) in May, headlined by international supermodel Robyn Lawley. In my years of being a custodian of Australian fashion, I can say that the diverse nature of talent I’m seeing is better than ever. “We A slow evolution.

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Fashion Advertising Marketing Management 147

Inside Retail

JULY 13, 2022

Modest fashion has been making a splash on the high streets, online and the catwalk in several markets around the world. Recently, global fashion brand Boohoo, entered the modest fashion space, and its latest collection was designed by 20-year-old student Sameera Mohmed, off the back of a collaboration with Graduate Fashion Week.

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Retail TouchPoints

MARCH 14, 2023

Online fashion retailer ASOS has named Criteo as its exclusive partner for endemic brands’ advertising across its app and web experiences. Advertisers will be able to take advantage of improved targeting and measurement capabilities, and Criteo also will support AMG sales efforts to brands and agencies in key markets.

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Inside Retail

JULY 25, 2023

As Levi’s marks the 150th anniversary of its iconic 501 jeans, the company has reinvented the classic style for a new generation of consumers focused on sustainable fashion, unveiling a plant-based 501 , a hemp cotton blend Selvedge 501 and a circular 501. The plant-based 501 is made almost entirely out of plant-based materials.

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Marketing Fashion Advertising Consumer 130

Inside Retail

OCTOBER 11, 2022

In direct opposition to the more singular body shape represented in most advertising, fashion app Mys Tyler connects users with models and influencers of similar body sizes, allowing them to find styles and clothing that will complement their body shape. 81 per cent of women don’t feel represented by fashion advertising.

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Fashion Advertising Telecommunications Accounting 130

Inside Retail

JANUARY 17, 2023

Mys Tyler has introduced the Contributor Hub, an in-app collaboration platform that connects a wide range of content creators with fashion brands. Mys Tyler has more than 300,000 users and thousands of fashion-loving contributors, so it made perfect sense to help these brands connect with our contributor base.”.

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Advertising Fashion Marketing ATS 246

Hunton Andrews Kurth

JANUARY 27, 2022

In the first FTC case to challenge a company’s failure to post negative reviews, the FTC has reached a proposed settlement agreement with the online fashion retailer, Fashion Nova, LLC, prohibiting the retailer from suppressing negative reviews and requiring the company to pay $4.2 million for harm suffered by consumers.

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Fashion Accounting Marketing Advertising 98

Inside Retail

MARCH 4, 2024

Whether marketers are subconsciously ageist or they’ve gotten distracted riding the Millennial branding and Gen Z social media wave all the way to the bank is still up for debate. Marketing efforts and budgets are mostly directed towards younger consumers despite their lack of loyalty and shrinking disposable income. “If

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Retail TouchPoints

MARCH 18, 2022

Even though it has not been around for very long, it’s created such a long-lasting impact in its short lifespan that it will be transformative for the ecommerce market in the years to come. The explosion of NFTs over the last two years has been significant, and the market has seen about a 10X growth. The Impact of NFTs on Brands.

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Marketing Advertising Promotions Fashion 267

Inside Retail

JANUARY 30, 2023

It will also consider the role of other parties, including advertisers, marketers, brands and social media platforms in facilitating misconduct. Influencer marketing has been a widely popular and effective tactic among fashion brands for many years,” she said. “[But],

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Advertising Fashion Consumer Accounting 246

Inside Retail

DECEMBER 13, 2021

The French Government’s international trade agency, Business France, has launched an online showroom to connect French fashion and accessories brands with industry professionals in the APAC region. We really hope that 2022 will allow us to be able to invest in marketing campaigns again,” she said. I hope this dream will come true.”.

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Inside Retail

APRIL 16, 2024

Culture Kings is an Australian retail phenomenon, what started as a Carrara market stall in 2008 evolved into an international retailer being listed on the stock exchange with a $600 million valuation. Stores that have the true Disneyland magical experience of fashion, sport, music and pop culture brought all together,” he added.

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Advertising Consumer Marketing Fashion 243

Inside Retail

MAY 25, 2022

It’s 2022 and while small steps are being made towards a more inclusive fashion future, such as the first ever plus size fashion show and greater overall diversity on the catwalk at Australian Fashion Week, there is still a long way to go. Case in point: the recent GymShark photoshoot debacle. Yes there is.

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Fashion Accessories Apparel Advertising 147

Retail TouchPoints

FEBRUARY 28, 2024

After a tumultuous few years, Rent the Runway is seeking a fresh perspective to drive its marketing and advertising efforts to drum up demand. Natalie McGrath, who has 20 years of experience, will join the company as Chief Marketing Officer (CMO), effective March 4, 2024. She started her career at Net-a-Porter.

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A1 Retail

NOVEMBER 20, 2023

By Joe Gilliver, Founder of Chameleon Agency How can events keep shopping in fashion this Christmas? Marketing managers can maximise this brand experience by commissioning an animation to support the pop-up, this can be shared online and via social media. What other events can attract footfall?

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Fashion Shopping Advertising Customer Experience 64

Retail TouchPoints

JULY 23, 2021

Last year, multiple lockdowns and store closures forced fashion retailers to go online. We have seen new shops, small shops and global fashion brands create or add a stronger online presence to adapt to the changes the pandemic created. . It means understanding how and where to advertise. billion online with U.S.

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Fashion Advertising Shopping Consumer 263

Inside Retail

AUGUST 25, 2022

Southeast Asia’s largest fashion and lifestyle e-commerce player Zalora has just celebrated its 10th year anniversary this year. From overcoming initial barriers to buying fashion online through easier payment modes with operational excellence, it has made the website a force to be reckoned with in the region.

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Fashion Payment Services Supermarket Accessories 130

Inside Retail

JANUARY 21, 2024

Iconic French fashion brand Longchamp has just opened the doors to a newly renovated apartment at the ‘Paris end’ of Melbourne’s Collins Street in a way that is très chic. Globally in 2024, the luxury goods market is projected to generate US$369 billion in revenue, with fashion being the largest segment, reaching a market volume of US$115.90

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Inside Retail

JUNE 19, 2023

Global apparel brand Superdry is embracing innovative new advertising technology with its use of 3D billboards in Melbourne’s CBD. The brand’s “Jackets Worth Exploring” campaign includes what is reported to be the first use of a 3D billboard by a fashion retailer in Australia.

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