Retail TouchPoints

MARCH 14, 2023

Online fashion retailer ASOS has named Criteo as its exclusive partner for endemic brands’ advertising across its app and web experiences. Advertisers will be able to take advantage of improved targeting and measurement capabilities, and Criteo also will support AMG sales efforts to brands and agencies in key markets.

Advertising 228

Advertising Fashion Point of Sale Marketing 228

Retail TouchPoints

JULY 23, 2021

Last year, multiple lockdowns and store closures forced fashion retailers to go online. We have seen new shops, small shops and global fashion brands create or add a stronger online presence to adapt to the changes the pandemic created. . According to Digital Commerce 360 , “consumers spent $861.12 billion online with U.S.

Fashion 263

Fashion Advertising Shopping Consumer 263

Retail TouchPoints

OCTOBER 25, 2023

However, beyond celebrity mega-influencers, many influencers are curating a wealth of unique audiences that marketers may not be aware of. The most effective influencers must have relatability — and when it comes to sharing their authentic lifestyles, micro-influencers are a key, yet often overlooked channel for advertising spend.

Advertising 276

Advertising Accounting Marketing Promotions 276

Inside Retail

SEPTEMBER 7, 2023

However, it’s common for startups to experience negative cash flow in their initial years due to heavy marketing investments, including offers of competitive prices and marketing campaigns – all of which is done to build brand awareness and gain acceptance. Gamified advertising hinges on two core elements: challenge and reward.

Advertising 130

Advertising Promotions Social Commerce Shipping 130

Retail TouchPoints

JULY 26, 2022

David’s Bridal has already reached more than 16 million consumers through a new shoppable video campaign on TikTok , created in partnership with its digital agency January Digital and digital advertising platform KERV Interactive. The most engaging content categories were style and fashion , food and beverage , and home and garden.

Advertising 252

Advertising Accessories Marketing Fashion 252

Retail TouchPoints

JUNE 20, 2022

Just like any marketing decision, you should understand what you are doing before you take a leap. After you know what Metaverses are receiving the most traffic, identify the competitors that have created integrations and marketing activations. Advertise in Metaverse . Do Your Research. Do a Twitter deep dive.

Advertising 293

Advertising Fashion Location Marketing 293

Retail TouchPoints

MAY 19, 2023

Example of the new Pinterest Premiere Spotlight advertising offering. To capitalize on the moment, Pinterest has teamed up with Banana Republic as its exclusive partner for a “Wedding Week” programming event.

Accessories 225

Accessories Apparel Advertising Fashion 225

Inside Retail

AUGUST 14, 2022

E-commerce is convenient but fashion has the highest rate of returns in the format, due to poor fit, and style support is limited. The Mys Tyler app has since been downloaded by 300,000 women globally, validating the demand for body-relevant fashion. Retail is still the main source of fashion inspiration.

Fashion 130

Fashion Social Commerce Advertising Shopping 130

Retail TouchPoints

FEBRUARY 7, 2024

When creating an advertisement or a campaign, there is a clear number-one priority a brand needs to focus on: not just getting a consumer’s attention, but holding it. In fact, 88% of marketers say interactive content helps brands differentiate themselves, while interactive content generates 52.6% more involvement than static content.

Customer Retention 241

Customer Retention Customer Experience Advertising Consumer 241

Inside Retail

NOVEMBER 29, 2021

Social commerce. Consumers outside China can expect shopping in digital ways to become more fun, social and accessible. Celebrities advertising products for sale is a tried and tested marketing tool for big brands. First, they involve e-commerce platforms, third-party payment, express delivery and social media.

Shopping 246

Shopping Payment Services Advertising Social Commerce 246

Retail TouchPoints

NOVEMBER 27, 2023

With sleek packaging, an assortment of fun colors and luxurious scents, Touchland sanitizers are equal parts helpful and enjoyable, creating a lot of creative opportunities on social media. One of the biggest challenges for every marketer is relevancy,” Lisbona said. These insights then guide Touchland’s content creation and resharing.

Consumer 250

Consumer Wholesale Marketing Accessories 250

Retail TouchPoints

MARCH 14, 2022

#RepresentationMatters saw 65% annual global growth on Instagram, and one of the ways retailers can better reach shoppers via social media is by directly championing inclusivity. Beczak called on retailers to “learn about the difference diversity in advertising can make.” Remember that change starts at home.

Advertising 215

Advertising Shopping Fashion Marketing 215

Retail TouchPoints

SEPTEMBER 8, 2020

The luxury market has taken a significant hit as a result of the pandemic, but some brands and retailers are finding new ways to adapt, respond and thrive. It was created as a one-stop destination for all things beauty, fashion, education and fun,” he added.

Consumer 130

Consumer Beauty and Health Fashion Fulfillment 130

Retail TouchPoints

SEPTEMBER 8, 2020

The luxury market has taken a significant hit as a result of the pandemic, but some brands and retailers are finding new ways to adapt, respond and thrive. It was created as a one-stop destination for all things beauty, fashion, education and fun,” he added.

Consumer 130

Consumer Beauty and Health Fashion Fulfillment 130

A1 Retail

FEBRUARY 12, 2024

Spring Fair, the UK’s largest and most inspirational retail marketplace for Home, Gift and Fashion, closed on a high after four days of intensive buying, creativity and fun, and now looks ahead to its 75 th anniversary in 2025. I have enjoyed the adventure into fashion and being involved in whole process of design.”

Fashion 59

Fashion Returns Accounting Management 59

Retail TouchPoints

DECEMBER 21, 2023

Media and Advertising Became More Contextual (and Measurable) Marketing teams are feeling more pressure to perform. Other brands are exploring how to embrace more contextual advertising vehicles — such as retail media , CTV or even shoppable TV — that allow them to reach consumers in a more contextual way. Nicole Silberstein 2.

Sporting Goods 287

Sporting Goods Advertising Consumer Apparel 287

Independent Retailer

JANUARY 5, 2023

Now, shoppers are looking for omnichannel commerce, social commerce, and interactive retail experiences.”. In order to capitalize on ecommerce growth, Sanjay Mehta, Head of Industry and Commerce at Lucidworks , shares some success tips for the new year: 1. 10 Key Wholesale Trends Shaping the Fashion Industry in 2023.

Payment Services 84

Payment Services Wholesale Consumer Finance 84

Retail TouchPoints

DECEMBER 12, 2023

6-10, visitors to the Pinterest Predicts Shop on Gansevoort Street were immersed in some of the 23 trends Pinterest has identified for 2024, through a series of immersive displays showcasing products that embody each trend, from fashions and beauty to homewares. …And same Jelly heels available to buy on Pinterest.

ATS 248

ATS Consumer Shopping Fashion 248

Retail TouchPoints

JANUARY 10, 2023

In addition, excess inventory can also tie up capital that could be used for other purposes, such as investing in marketing or other growth initiatives. Further, excess inventory can lead to lost revenue because products that are not sold quickly can become obsolete or go out of fashion.

Payment Services 242

Payment Services Drop-Shipping Fulfillment Shipping 242

Retail Geek

JANUARY 12, 2024

Jason visited the Walmart Neighborhood Market in Pea Ridge, Arkansas featuring drone delivery. No Shopify launches an ad product such as a retail media network Yes Meta/Google/TikTok lose ad share to new social media platforms and retail media networks. And behind the neighborhood market is a drone center.

Drop-Shipping 59

Drop-Shipping Apparel Shipping Fast Fashion 59

Inside Retail

JANUARY 11, 2024

The collaboration is the latest example of the surprising level of demand for the humble reusable water bottle, with brands such as Australian label Frank Green and US label Stanley becoming status symbols, thanks to their savvy social media marketing. Frank Green now retails their own purpose-built car cup holder.

Accessories 130

Accessories Advertising Marketing Fashion 130

Retail Geek

JUNE 25, 2021

Internationally you know in most markets Amazon’s not quite as well penetrated as they are North America So when you say you saw some meaningful growth growth internationally. About three times the growth rate both in Europe and in Asia Pacific than we saw in the US and we also saw. [12:04]

Apparel 66

Apparel Advertising Marketing Fulfillment 66

Retail Geek

OCTOBER 6, 2022

We also discuss the latest news (and controversies) around Facebook and TikTok pulling back from some social commerce initiatives (and pressing forward with others). 31:44] Social commerce still has a bunch of avenues like live streaming does not appear to be a high volume one in the US and then later in the month.

Social Commerce 52

Social Commerce Merchant Services Shopping Promotions 52

Retail TouchPoints

JULY 2, 2021

Executives from a who’s who of retailers, social networks and even advocacy groups shared their visions of retail’s future at NRF Converge 2021 , held June 21-25. For Sephora, extensive work was done to ensure that all areas of the organization, from marketing to supplier and brand partnerships, reflected their company culture and vision.

Merchant Services 183

Merchant Services Customer Experience Marketing Consumer 183

Retail Geek

JULY 9, 2021

Multi-sided market place and so it’s a little easier to make money but still the best way to make money is with that ad Network and. Advertising products could stand for some. Make those products more mature and friendly to advertisers. Social commerce and the the sleeper is.

Shipping 98

Shipping Merchant Services Fulfillment Wholesale 98

Retail Assist

JANUARY 17, 2023

Quick commerce, social commerce, marketplaces, greenwashing of brands, a resurgence in physical retail and a rebalancing of ecommerce were key themes during the year. Whilst some press reports suggest there could be a decline in social media usage amidst a shunning of Big Tech, it’s pretty unlikely.

Customer Retention 52

Customer Retention Payment Services Loss Prevention Checkout 52

Retail Geek

FEBRUARY 28, 2023

In this episode we cover: Amazon Q4 Earnings Walmart Q4 Earnings US Department of Commerce Q4 e-commerce data Discussion of Temu and other Social Commerce News Don’t forget to like our facebook page, and if you enjoyed this episode please write us a review on itunes. 38:37] Selfish piece of.

Apparel 52

Apparel Drop-Shipping Social Commerce Shipping 52

Retail TouchPoints

SEPTEMBER 28, 2023

Interestingly, despite the recent chatter around TikTok, that platform is still well behind search engines and even other shopping and social sites like Walmart , Facebook and YouTube as a starting point for shopping searches.) Then you get into a more wants-based product category like fashion. alone it’s around 51%.

Advertising 236

Advertising Consumer Beauty and Health Shopping 236

Retail Geek

JANUARY 7, 2022

Interesting most of these, retail media networks are selling ads to what we would call endemic Advertiser so your Duracell batteries you sell batteries at Walmart you buy an ad from Walmart for Duracell batteries to help more people find them. [13:57] Jason: [30:05] If you had said in dubious fashion choices than I might give it to you.

Merchant Services 98

Merchant Services Payment Services Drop-Shipping Apparel 98