Rangeme

JANUARY 2, 2024

In this article, we’re diving deep into the world of advertising! We’ll break down the different types of advertising , why they’re important, and the secrets you need to know to get the attention of top retail buyers. The importance of advertising Advertising plays a crucial role in CPG marketing. industries.

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Retail TouchPoints

MARCH 18, 2022

Even though it has not been around for very long, it’s created such a long-lasting impact in its short lifespan that it will be transformative for the ecommerce market in the years to come. The explosion of NFTs over the last two years has been significant, and the market has seen about a 10X growth. The Impact of NFTs on Brands.

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Marketing Advertising Promotions Fashion 256

Inside Retail

DECEMBER 13, 2021

The French Government’s international trade agency, Business France, has launched an online showroom to connect French fashion and accessories brands with industry professionals in the APAC region. We really hope that 2022 will allow us to be able to invest in marketing campaigns again,” she said. I hope this dream will come true.”.

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Retail TouchPoints

OCTOBER 25, 2023

However, beyond celebrity mega-influencers, many influencers are curating a wealth of unique audiences that marketers may not be aware of. The most effective influencers must have relatability — and when it comes to sharing their authentic lifestyles, micro-influencers are a key, yet often overlooked channel for advertising spend.

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Retail TouchPoints

MAY 10, 2024

Adore Me was an early adopter of generative AI, largely to support its marketing and creative functions. He added: “There are plenty of companies promoting services that allow you to use gen AI to change photo backgrounds, but dealing with lingerie and models is a much more complex area.” ”

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Retail TouchPoints

APRIL 9, 2024

A new floral-themed streetcar has hit the streets of Toronto touting the offerings of online fashion retailer Shein as it travels around the city. Visuals from Shein’s Spring/Summer 2024 collections adorn the exterior and interior, and promotions displayed inside the streetcar feature a special discount of 15% off for new customers.

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Fashion Promotions Advertising Retail Marketing 222

Inside Retail

MAY 31, 2023

Others are more novel, such as experiential retailing, retail greening, and collaborative marketing. While events and promotions can help drive foot traffic and increase sales, they do take a lot of time and effort so it’s important to get the planning and execution right. What will most appeal to the market you are pursuing?

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Retail Gazette

APRIL 21, 2024

Dr Martens is being circled by various major fashion companies, raising the possibility of foreign ownership. The retailer alleged that Temu engaged in paid advertising with Google to promote boots sold on its platform, targeting keywords like “Dr. Martens” and “Airwair” in specific markets.

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Inside Retail

OCTOBER 4, 2022

The sweeps will commence during the coming weeks as part of the consumer watchdog’s compliance and enforcement priorities as it clamps down on deceptive advertising and marketing practices. “Misleading claims about products or services undermine consumer trust and confidence in the market.”

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Beauty and Health Advertising Consumer Accounting 246

I Love Fashion

MARCH 29, 2021

Fashion Digital Marketing Agency. Undoubtedly, creating enticing content has been a feasible aspect for the fashion brand to drive in more organic traffic. Yet, a whopping 50% and 52% B2B and B2C marketers find it challenging to produce engaging content. UGC content by a fashion brand CLUSE is a paragon for this.

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Retail TouchPoints

MARCH 27, 2024

With more than half of all consumers shopping for secondhand apparel last year, it’s evident that resale is now firmly embedded in the fashion landscape ,” said Neil Saunders, Managing Director at GlobalData , which conducted the research for the report, in a statement. In the U.S. Now the question is: Where does resale go from here?

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Inside Retail

SEPTEMBER 7, 2023

However, it’s common for startups to experience negative cash flow in their initial years due to heavy marketing investments, including offers of competitive prices and marketing campaigns – all of which is done to build brand awareness and gain acceptance. It also works especially well with sales promotions.

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Advertising Promotions Social Commerce Shipping 130

Retail Focus

SEPTEMBER 6, 2023

With careful planning, precise timing, spellbinding storefront decor, and tailored advertising, your initial launch could pave the way for your immense success in the retail industry. Imagine launching during a local farmers market, street fair, or before major holidays like Christmas. Sounds like a big task? Don’t worry!

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Promotions Advertising Clienteling Customer Experience 130

Retail TouchPoints

MAY 7, 2024

For example, they could be asking for a related product that could be added to your range, such as adding matching hats or scarves to coats on a fashion site. Applying insights to off-site marketing channels. Zero results pages can also illuminate the need to configure better synonyms to prevent dead-end searches.

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Retail TouchPoints

JUNE 9, 2021

Amazon’s aggressive launches and marketing in categories such as batteries, baby food and bedding can create stiff competition for the leading brands in those spaces. Amazon controls the inventory, marketing and promotional strategy. What is Amazon’s Private Label Strategy? Volumes are highly uncertain.

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Retail TouchPoints

JULY 21, 2022

Etsy has appointed its Chief Product Officer Kruti Patel Goyal as Depop CEO following the resignation of Maria Raga from the leadership role at the fashion resale marketplace. The appointment will be effective Sept.

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Advertising Promotions Management Fashion 291

Independent Retailer

DECEMBER 14, 2022

In a world of branded content, UGC is refreshing as it allows brands to create personalized advertisements and content that does not feel like it has come directly from a corporation. One of the trends that is expected to come is brands allocating more of their budgets toward influencer marketing in order to diversify advertising channels.

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Inside Retail

DECEMBER 13, 2021

To promote the new feature, JD Sports Australia and Nike launched an advertising campaign helmed by a number of Australian recording artists, creatives and athletes – bringing together the business’ core audiences.

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Inside Retail

MAY 29, 2024

Its popularity was built upon a “cooler-than-thou” image that included highly sexualised but popular advertising, high prices and limited size ranges. This helps sales, but it also ensures that discounting and promotions are reduced,” he said. In a now-infamous 2006 interview, Jeffries stated, “We go after the cool kids.

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Inside Retail

JANUARY 11, 2024

The collaboration is the latest example of the surprising level of demand for the humble reusable water bottle, with brands such as Australian label Frank Green and US label Stanley becoming status symbols, thanks to their savvy social media marketing. Frank Green now retails their own purpose-built car cup holder.

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Accessories Marketing Advertising Fashion 130

Retail TouchPoints

DECEMBER 5, 2022

Growth markets include food, personal care, fashion, beauty products, toys, electronics and furniture amongst many other categories. Japan’s cross-border ecommerce market is growing as well: today it’s a $2 billion (USD) market, estimated to reach over $5 billion in 2030, and where new opportunities lie for U.S.

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Inside Retail

MARCH 13, 2024

Sonder’s newly released Owned Media Market Report & Ranking 2024 records that in Australia the commercial potential for companies with owned media this year is $4.3 Sonder audits and values owned media which quantifies the size of the prize, creating benchmark-based advertising rate cards for every type of retail media channel imaginable.

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Advertising Department Stores Finance Marketing 130

I Love Fashion

JANUARY 27, 2021

Fashion Digital Marketing Agency. The contemporary mode of advertisement for the brands, however, is not an exception though! The above-mentioned instances are quite evident as to how essential marketing automation is! What is Marketing Automation. But what makes Marketing Automation Strategy so assuring?

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Retail TouchPoints

AUGUST 12, 2022

While many businesses consider reducing marketing budgets as recession fears loom, user-generated content (UGC) is becoming more appealing to brands and retailers across a broad spectrum of industries. Savvy marketers understand that UGC shows products to consumers, while traditional marketing sells products to consumers.

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Inside Retail

MARCH 26, 2023

Amid the rise of fast fashion and social media platforms accelerating consumptive behaviour, it appears that many Australians aren’t wearing or re-wearing the clothes they purchase. This was highlighted by the Fashion Resale Report from online retailer Reluv and Monash University. Consumer behaviours will also inevitably change.

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Retail TouchPoints

SEPTEMBER 29, 2021

This week, the social media platform introduced a sweeping set of new tools and advertising products — including product links , live shopping and even a full-service commerce solution — all aimed at expanding TikTok’s reach from culture and creation into commerce. ” It’s All About the Money, Which in Ecommerce Means Advertising.

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Retail TouchPoints

JANUARY 28, 2022

One silver lining though all of this has been the emergence of zero-party data in retail’s marketing arsenal. Sherif Fahmy is SVP, Strategy & Analytics at IN Connected Marketing. Sabina Klein is VP – Retail Marketing at Jun Group , where she leads shopper marketing sales and strategy.

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Inside Retail

JANUARY 20, 2022

The fashion brand is marketing its 11th Lunar New Year collection directly to Asian-Australians this year through partnerships with popular local influencers, or key opinion leaders, who are creating dedicated content to showcase the brand in a way that feels authentic to each platform.

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Retail TouchPoints

MAY 9, 2023

retailers plan to use technology and automation for their critical behind-the-scenes work, like inventory, orders, payroll and invoicing — as well as for more customer-focused needs like communications, marketing, loyalty and checkout. Maintaining a cost-efficient marketing toolkit. What’s Next?

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Retail Gazette

FEBRUARY 16, 2024

Bannerman joins from the UK subsidiary of French business La Redoute, where she first joined in 2015 as its chief marketing officer before being promoted to COO in 2018.

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Retail TouchPoints

FEBRUARY 3, 2022

However, by enabling Chat Commerce, retailers are able to gather and apply data in a rapid fashion. All of these analytical benefits combined make for one of the best marketing tools available — and retailers are consistently underestimating how they can utilize consumer data.

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365 Retail

MARCH 19, 2024

Landsec will launch a brand experience concept, ‘Below The Lights’, underneath the world famous Piccadilly Lights, W1, in response to growing demand for premium experiential marketing. Brands will also be able to run fully immersive, integrated campaigns by combining experiential space with premium media through Landsec’s Spotlight platform.

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365 Retail

APRIL 4, 2024

Exhibiting at booth #6E18, Pricer will present its latest shelf-edge automation and communication solutions that serve the rapidly growing smart retail market, with new applications for Grocery, Fashion and DIY retail as well as Retail Media Networks (RMNs).

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Retail TouchPoints

MAY 11, 2023

Advertising will of course be a part of the mix as well, with Search Ads appearing in dedicated slots within SGE results. Source: Google) Imagen, a text-to-image foundation model on Vertex AI, which allows organizations to generate and customize studio-grade images at scale for everything from promotional material to concept designs.

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Inside Retail

AUGUST 18, 2022

The new advertising trial is in partnership with Meta, which Showpo founder Jane Lu tells SmartCompany is inline with the digital retailers aim to provide customers with an efficient and innovative shopping experience. Showpo is also hoping to show more diversity to customers via Meta’s platforms, and grow the business in the US market.

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Inside Retail

JUNE 29, 2022

Supersized pandemic revenue growth is waning and losses are mounting, but Shopee is now the clear Southeast Asia market leader. Still, it was trailing Lazada in its home country of Singapore, as well as in the Philippines, Malaysia and Thailand – four of the key Southeast Asian markets in which it was operating. on 24 June.

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Retail TouchPoints

MARCH 30, 2023

Sweaty Betty’s use of performance and personalization APIs from Salesforce allowed the retailer to “customize pricing and promotions to different shopper groups” depending on the actions they took, said Igor Faletski, VP of Product Management at Salesforce. Or ask a customer for their email address, or deliver a promotion?

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