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6 Paid Social Trends to Be Aware of in 2024

Retail TouchPoints

As 2024 advances, the importance and reach of paid social media advertising will only continue to grow. Recent data shows that online retailers are increasingly relying on social media advertising platforms to reach and engage with their target customers, while search-based channels such as Google Shopping and Bing are becoming less popular.

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Starbucks, Amazon and Gucci: Retail embraces crypto, but it’s not easy

Inside Retail

The industry’s latest move: accepting cryptocurrency as a form of payment. In August 2021, German streetwear brand Philipp Plein became the first fashion brand to accept cryptocurrency at its new crypto concept store in London. Since the beginning of this year, a number of brands have begun to process crypto payments in-store.

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Have Temu and Shein Thwarted Wish’s Hopes of a Comeback?

Retail TouchPoints

After several years of declines and a host of executive switch-ups (particularly in the CEO role), Wish began a major overhaul of its business (still underway) and launched a marketing blitz to “reintroduce” itself to consumers in August 2022. and then made sure everyone knew about it with a spot in advertising’s biggest game, the Super Bowl.

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Alibaba International’s VP on the AI opportunity for SMEs

Inside Retail

From navigating language and cultural barriers to grappling with high marketing costs and talent shortages, SMEs have long sought solutions that are both effective and accessible. Zhang also noted that marketing and user acquisition have become more expensive due to the fierce online competition.

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What Does ‘Omnichannel’ Mean in 2021? How Marketplaces are Reshaping the Digital Landscape

Retail TouchPoints

With more than 10 years of experience in digital marketing, ecommerce strategy and digital transformation, she has helped architect omnichannel strategies for hundreds of brands and retailers, including Michael Kors, Joann Fabrics , Converse and Billabong Brands. There’s also a nice take-rate model, the way that Amazon has built.

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How One Auto Dealer Revved Up Car Sales in an Unexpected Place – Pinterest

Retail TouchPoints

Pinterest is the place to go if you need inspiration for décor, cooking, home improvement projects, summer fashion…the list goes on. Pinners) are auto enthusiasts and 18 million Pinners have at one time or another been in the market for a new vehicle. “In It might soon be though, if Pinterest has anything to say about it.

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Biggest Black Friday week ever with sales up 7.3 percent compared with 2022

A1 Retail

Mollie data reveals record Black Friday week online spending with European consumers checking out larger basket sizes Mollie , one of the fastest growing financial service providers in Europe, has revealed that merchants saw a 7.3 percent increase in sales during Black Friday week 2023 with larger basket values (+8.7