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From virtual models to marketing, how fashion brands are using AI today

Inside Retail

Artificial intelligence (AI), the metaverse and ChatGPT are creating the biggest buzz so far this year, and it’s no surprise to see the fashion industry catching the wave. During the pandemic, bricks-and-mortar shops were off limits and online shopping had to up its game. What new opportunities can AI provide?

Fashion 246
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3 Ways Livestreaming is Shaking Up the Retail Marketing Playbook

Retail TouchPoints

As retailers shift more of their attention and dollars to digital content and community-building activities, livestreaming has moved into the spotlight. and global brands to consider its role in their marketing playbooks. Its rampant rise in China is encouraging U.S.

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The Iconic’s chief marketing officer on creating a campaign that turns heads

Inside Retail

This week, The Iconic hard-launched a new brand campaign to serve as a reminder, to consumers and itself, that the online retail platform is far from finished with disrupting and innovating the Australian and New Zealand retail industry. Australians have never had more choice when it comes to shopping fashion online.

Marketing 130
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FASHION HOUSE opens €25m outlet centre in Bucharest

Retail Focus

International fashion outlet developer, FASHION HOUSE Group has officially opened its doors to a €25M new outlet centre in the east of Bucharest, the Group’s second outlet centre in Romania’s capital. The second and final phase will commence development in 2022. The country’s GDP increased by 0.3

Fashion 162
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New York City’s Retail Market Shifting into High Gear for 2022

VMS

In the last quarter, New York’s retail market has gone from frigid trepidation to sizzling enthusiasm. On the Upper East Side, Madison Avenue is pulsating with myriad new shops, re-openings, and relocations as luxury brands scramble to grab prime retail space. Retailers from every sector are getting back into the race.

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The rise of livestream shopping

Inside Retail

The use of videos as part of a retail marketing strategy is a tried and tested method to catch consumers’ attention and drive sales. From TV shopping channels to online shopping, videos have demonstrated that they are the best method to connect with customers at the convenience of their own home.

Shopping 204
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Network Rail adds preloved fashion to its portfolio

A1 Retail

Network Rail is expanding the fashion line-up across its 19 managed stations by introducing a pre-loved offer from Good London at two of its major destinations. Totalling 1,440 sq ft of retail space, it’s the first time the independent brand has broken into the travel retail market.

Fashion 64