Retail TouchPoints

FEBRUARY 4, 2022

Today’s consumer exhibits little patience with retailers that don’t understand them on a deep, personal level. Data-driven AI is part of the remedy for this challenge, but even the best AI tools need support from human intuition to drive truly powerful marketing efforts, according to Amy Heidersbach, Chief Marketing Officer at Persado.

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Shopping Center

MAY 17, 2022

By Angela Sweeney, executive director of Pylot™, a digital platform from Imaginuity Commercial real estate retail marketers today must navigate an increasingly complex marketing landscape.

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Retail TouchPoints

NOVEMBER 21, 2023

But what retailers might not know is that the holidays are also the biggest season for streaming. When customers aren’t actively searching and shopping for gifts, they are spending an elevated amount of time watching their favorite TV shows and movies — especially holiday classics like How the Grinch Stole Christmas and Elf.

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Retail TouchPoints

FEBRUARY 20, 2024

Retail marketers stand to gain much-needed support and time from AI in a sector fueled by creativity and innovation. At a time when innovation and quick decision-making are business imperatives, marketers need to make their AI investments count. Similarly, its recent advancements have brought forth new possibilities for brands.

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Retail Minded

JULY 3, 2023

Marketing is no exception. AI in retail offers many business opportunities and benefits. The use of artificial intelligence in retail marketing allows to develop and improve many things. In the article below, we will consider the role of artificial intelligence in retail marketing and its impact on modern business.

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365 Retail

JUNE 28, 2022

For the uninitiated, it’s helpful to explore the three different marketing channels and to outline the pros and cons that each can provide. . In real time, a marketer can drop channels or audiences that aren’t performing well, shift their budget to a narrower focus, and ultimately improve their ROI on advertising spend.

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Tokinomo

SEPTEMBER 21, 2022

You’ve seen hundreds of articles about how to market to Gen Z and Millennials. While these two young generations make up a big chunk of the shopping population, this doesn’t mean that we should forget about the older population.

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Tokinomo

MAY 4, 2022

Millennials have been shopping in stores for many years and they have shaped the way retailers market their products. Now, Gen Z shoppers are starting to make their own money and they want to spend it in style!

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Retail TouchPoints

AUGUST 3, 2023

Retail marketing is undergoing its largest transformation since the dot.com boom. The ongoing decentralization of retail and retail marketing is forcing CMOs to embrace new strategies in the media world to compete, especially amid more ephemeral brand affinity. Takeaway : It’s time to dig deep.

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Rain Pros

AUGUST 17, 2023

The marketing tools and advertising strategies you employ make or break your business. Regardless of your retail niche, you need and deserve the best high-tech marketing tools. Enter retail marketing tools. Effective tools do more than merely make customers aware of your retail business.

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Retail TouchPoints

NOVEMBER 22, 2023

Getty Images’ VisualGPS consumer survey finds that 79% of Americans are excited about the potential of using AI to increase productivity, and a study by SAP Emarsys confirms that so far, 77% of consumers enjoy the personalized shopping recommendations that this new technology enables. Consumers expect to see the real products and packaging.

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Shopper Motion

DECEMBER 19, 2022

Retail marketing strategies are constantly evolving as retailers strive to meet the needs and preferences of their customers. Leveraging shopper data to improve retail Marketing strategies is one of the most effective ways for retailers to step ahead. Benefits of using shopper data in retail marketing.

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Inside Retail

FEBRUARY 19, 2024

This week, The Iconic hard-launched a new brand campaign to serve as a reminder, to consumers and itself, that the online retail platform is far from finished with disrupting and innovating the Australian and New Zealand retail industry. Australians have never had more choice when it comes to shopping fashion online.

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Retail TouchPoints

APRIL 24, 2023

Creator-guided shopping is booming, with no signs of slowing down. retail social commerce projected to reach $80 billion by 2025, according to Insider Intelligence , more consumers, especially Gen Z and millennial shoppers, are turning to creators to help with their purchase decisions.

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Retail Minded

FEBRUARY 20, 2023

The retail landscape has changed drastically over the past few years as businesses continue to ride the wake of a subsiding pandemic. Contactless shopping, delivery, and curbside pickup — once a public health necessity — have now turned into conveniences many consumers regularly expect.

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Rain Pros

MAY 1, 2023

The marketing tools and advertising strategies you employ make or break your business. Regardless of your retail niche, you need and deserve the best high-tech marketing tools. Enter retail marketing tools. Effective tools do more than merely make customers aware of your retail business.

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Retail Marketing Payment Services Marketing Value Offer 52

365 Retail

AUGUST 16, 2023

UK Retail marketers are risking customer frustration and reduced profitability by wasting ad budgets on low stock items, according to new research by product performance management (PPM) platform ROI Hunter. However, retail marketers risk wasting more available cash by failing to shift the budget away from low-availability items.

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Retail TouchPoints

OCTOBER 10, 2022

Additionally, retailers typically devote 25% of their annual budgets to media during the four-day shopping period from Black Friday to Cyber Monday, according to a survey by performance advertising software Nanigans. So holidays are a huge deal for retail. This year is different. living rooms.

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Retail Focus

APRIL 9, 2021

Locked down consumers, who were previously online-shopping averse, have been forced to ‘click n collect’ or organise home deliveries; a new convenience they now appreciate and will likely maintain post pandemic. Jon Walkington, Retail and System Integrator Sales Director, Schoeller Allibert UK.

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Inside Retail

MARCH 27, 2023

During the pandemic, bricks-and-mortar shops were off limits and online shopping had to up its game. Retailers had already been using AI to a certain extent, but after a couple of years of “getting to know how it works” we’ve reached a point where its inclusion is something that can’t be ignored.

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Retail TouchPoints

SEPTEMBER 30, 2022

Marketing is often first on the chopping block during a recession, and with GDP contracting two quarters in a row, retail marketers are working hard to determine how to make each dollar go further. Many organizations will cut marketing spend in a bid to preserve margins. Investing in Long-Term Brand Building.

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Inside Retail

MARCH 22, 2022

A 50-per-cent share of Brisbane’s Grand Plaza Shopping Centre has been acquired by EG Australian Core Enhanced Funds for an undisclosed amount. EG’s head of capital transactions, Sean Fleming, said Grand Plaza mall will benefit from the anticipated capital growth and cap rate compression across Australian retail markets this year. .

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Mass Relators

MARCH 20, 2023

Don Unser and Marshal Cohen of Circana (formerly IRI and The NPD Group) look below the surface of current retail performance in this $2.9 trillion market during Circana’s Growth Summit 2023 , which is currently underway in Los Vegas. Last year brought a new holiday shopping cadence to retailing in the U.S.

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Trax Retail

AUGUST 23, 2023

Key performance indicators (KPIs) are the foundation of any successful retail marketing strategy. After setting specific, measurable, achievable, realistic, and timely goals and putting the right measurement tools in place, the marketing team charts progress based on goal forecasting and benchmark achievement over time.

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Tokinomo

OCTOBER 26, 2022

Shoppers make emotional purchases and what better way to trigger those emotions than a seasonal marketing campaign? Every holiday season customers expect to get into the holiday spirit when going shopping. In this article, we are going to focus on the Halloween celebration.

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Marketing Shopping Customer Experience Retail Marketing 188

Inside Retail

JULY 28, 2021

Swedish payments firm Klarna said on Tuesday it had acquired influencer marketing software firm APPRL as it looked to tap into strong growth in shopping across social media channels. The post Sweden’s Klarna buys influencer marketing platform appeared first on Inside Retail.

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VMS

NOVEMBER 28, 2021

In the last quarter, New York’s retail market has gone from frigid trepidation to sizzling enthusiasm. On the Upper East Side, Madison Avenue is pulsating with myriad new shops, re-openings, and relocations as luxury brands scramble to grab prime retail space. Retailers from every sector are getting back into the race.

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Retalon

FEBRUARY 28, 2023

Leading retailers are experiencing and engaging with an influx of AI in the retail market for some time now as it influences consumer shopping experiences and shapes retail operations. The post AI in the Retail Market: Shaping an Industry (Examples, Use Cases) appeared first on Retalon.

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Retail TouchPoints

AUGUST 14, 2020

Understanding consumer behaviors will be key to building (or rebuilding) a successful retail business in a post-pandemic world. However, retail marketers often lack the data they need to develop and execute more empathetic messaging. Marketers are really at the forefront of this transformation ,” Schwartz said.

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Retail TouchPoints

DECEMBER 13, 2021

Drawing on the team’s nickname, the WooSox Market at Polar Park uses AI-powered cameras and the cloud to offer a fully autonomous retail experience, enabling fans to shop for ballpark snacks and memorabilia and then pay without scanning, waiting in line or stopping to check out.

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Retail TouchPoints

SEPTEMBER 15, 2021

That doesn’t mean rude people ditching their physical shopping carts in the parking lot, but millions of consumers being lost in the online purchase funnel for a variety of reasons. So what’s missing from marketers’ toolkits that would enable them to build a bridge over that monetary chasm?

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Retail Next

SEPTEMBER 26, 2019

No lines, lots of choices, affordable deals, shop anytime and anywhere – these are just some of the many reasons why 51 percent of Americans prefer to shop online. Needless to say, the online retail industry has gotten bigger. That is why effective retail marketing is crucial. Leverage email marketing.

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Inside Retail

APRIL 28, 2021

The use of videos as part of a retail marketing strategy is a tried and tested method to catch consumers’ attention and drive sales. From TV shopping channels to online shopping, videos have demonstrated that they are the best method to connect with customers at the convenience of their own home.

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Retail Gazette

NOVEMBER 14, 2023

The Body Shop has been snapped up by private equity investor Aurelius Group for £207m, just a fifth of the price that Brazilian cosmetics giant Natura paid for it in 2017. The sale, which is expected to complete next month, is far below the £500m price tag that Natura was understood to be targetting.

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Retail Bound

APRIL 11, 2022

Most startup brands don’t spend enough time thinking about retail alignment and in the process miss valuable market opportunities, or even worse, get opportunities that nearly bankrupt their company. Good retail alignment means you’ve mapped out retailers and channels that are ideal for you at different stages of your company’s growth.

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Inside Retail

FEBRUARY 6, 2024

From waiting tables to a career in digital marketing and project management, each experience contributed to my business-building journey. The obvious next step for us now is to bring our brand to where our customers prefer to shop IRL. Convenience in beauty is our largest differentiating factor. RR: Trust your gut.

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Inside Retail

OCTOBER 13, 2021

“Right now, we’re seeing a once-in-a-generation shift that is opening the doors to a major new advertising opportunity for retailers and brands,” explains Troy Townsend, co-founder and chief innovation officer at The Pistol , a leader in marketing technologies and services.

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