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The Iconic’s chief marketing officer on creating a campaign that turns heads

Inside Retail

This week, The Iconic hard-launched a new brand campaign to serve as a reminder, to consumers and itself, that the online retail platform is far from finished with disrupting and innovating the Australian and New Zealand retail industry. Australians have never had more choice when it comes to shopping fashion online.

Marketing 130
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Why Nike is putting used sneakers back on the shelf

Inside Retail

Nike will start collecting and cleaning some of the sneakers that are returned by customers and reselling them at a discount in stores as part of its Nike Refurbished program, which launched on Monday. . A number of different products and tools are used to return them to as close to new condition as possible, according to Nike.

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Retail’s Best Gift Ever? Zero-Party Data

Retail TouchPoints

Things haven’t been easy of late for the retail sector. One silver lining though all of this has been the emergence of zero-party data in retail’s marketing arsenal. Sherif Fahmy is SVP, Strategy & Analytics at IN Connected Marketing.

Kiosk 247
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As Consumer Demand for Inclusion Rises, Retailers Must Tackle Legacy Issues and Attitudes

Retail TouchPoints

Because of efforts to address this mismatch of product and real-world sizing, Coresight Research estimates that the value of the extended-size market for women will grow to $32.3 this year alone, representing approximately 21% of the total women’s apparel market. Test the market with new size options and be inclusive in marketing.

Consumer 287
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How Brands Can Bridge the ‘Experience Gap’ to Engage Online Shoppers

Retail TouchPoints

With an eye on what’s going on in the global retail market, brands must also pay close attention to today’s trendsetters, especially Gen Z consumers. The report noted a 9% uptick in spending by female Gen Zers which led the growth, and not only in fashion purchases. The Gen Z Factor. AI-powered personalized recommendations.

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Macy’s store closures: a necessary step or the wrong move?

Inside Retail

Neil Saunders, managing director and retail analyst at GlobalData, believes the store closures are “a necessary step to strip the dead wood from Macy’s”. There are too many underperforming stores in the portfolio that will not generate a strong return on investment, even if they are improved. That is a very tall order.

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MAGIC Welcomes New Nashville Show

Independent Retailer

by Informa Markets Fashion. MAGIC , the leading industry connector for the trend and young contemporary markets, organized by Informa Markets Fashion, recently announced its 2022 event calendar, which includes the debut of a new event – MAGIC Nashville, aimed to expand the retail market and fill gaps between primary buying seasons.