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Introducing Asia’s answer to slow fashion: Supermint

Inside Retail

Asia’s answer to slow fashion, Supermint, has just unveiled its first Hong Kong store at mixed-use retail destination PMQ. We believe we can open up more possibilities for slow fashion and make the fashion journey sustainable. “We Modern women are independent and have unique fashion tastes.

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Shein Continues Canadian Charm Offensive with ‘Moving Billboard’ Campaign in Toronto

Retail TouchPoints

A new floral-themed streetcar has hit the streets of Toronto touting the offerings of online fashion retailer Shein as it travels around the city. Passengers can scan QR codes displayed within the streetcar to access the offer.

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Think Big, Act Small — Manageable Changes to Bolster Your Marketing Now

Retail TouchPoints

As we navigate an interesting year of retail revival, now is the perfect time to make some small shifts and shrewd strides forward into 2022. Let’s dive into some small ideas that can help tackle big goals: 1) Think Big: Increase customer engagement with more interactive marketing. Act small: Use a QR code! The QR code is back.

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Here is what’s driving Danish retail giant Bestseller’s success Down Under 

Inside Retail

Following its launch in Australia in 2016, Danish retail group Bestseller has firmly entrenched its presence in the retail market, with the company making strides in its sustainability and circularity initiatives. This reflects the growing demand for good quality fashion at competitive prices.”

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How inventory mistakes hampered City Chic’s half-year earnings

Inside Retail

In explaining these results, the brand pointed to volatile demand, and promotional activity around key dates – such as Black Friday, Cyber Monday and the Christmas and Boxing Day sales period – which impacted its gross margin. He told Inside Retail that fashion customers are known for moving easily between brands.

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Retail’s Best Gift Ever? Zero-Party Data

Retail TouchPoints

Things haven’t been easy of late for the retail sector. One silver lining though all of this has been the emergence of zero-party data in retail’s marketing arsenal. Sherif Fahmy is SVP, Strategy & Analytics at IN Connected Marketing.

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Tapping into Temu: Why American Gen Zs love the Chinese app

Inside Retail

Like Shein, Temu offers discounted fashion and lifestyle goods, but unlike Shein it sources and ships directly from manufacturers in China. That means it can promote thousands of Chinese small businesses and micro-brands yet need not store any inventory. trillion this year, capturing a significant share of the global market.

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