Retail TouchPoints
AUGUST 3, 2021
It has been a year since the pandemic rocked a fashion industry that was already feeling the pressure of trying to keep pace with consumer shifts toward digital, ethical sourcing and eco-friendly products. Here are some of the overarching themes of the changing consumer sentiment that will shape the fashion industry’s journey ahead.
Retail TouchPoints
FEBRUARY 18, 2022
B2C fast fashion platform Wish has launched a new shoppable video feature to simplify the path to purchase on its site. The new Wish Clips feature allows merchants to create and upload five- to 30-second video clips that showcase their product in action.
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Retail TouchPoints
NOVEMBER 14, 2023
Temu alleged that Shein had “engaged in a campaign of threats, intimidation, false assertions of infringement, attempts to impose baseless punitive fines and has forced exclusive dealing arrangements” with the clothing manufacturers that both apps rely on for their ultra-fast fashion offerings.
Retail TouchPoints
JUNE 22, 2023
Together, these methods allow Anthropologie to respond to new competition from SHEIN and other fast-fashion players without sacrificing its brand intention to provide an aspirational curated assortment. “A In addition to rental and resale, the brand also offers various buy now, pay later services, including Klarna and Afterpay.
Retail TouchPoints
NOVEMBER 9, 2022
The fast fashion company saw the highest year-over-year growth in downloads of any retailer’s app globally, and also drove the most sessions. Even the placement and the imagery of the fashion that they’re selling is very influencer style. Mobile Retailing Requires a ‘Mindset Shift’.
Retail TouchPoints
FEBRUARY 7, 2023
Many members of this young, savvy demographic are exchanging their dependence on fast-fashion destinations like SHEIN , choosing to invest in quality over quantity. For example, the brand “hired” Noah, Alibaba’s fashion virtual idol, to host a livestream in September 2022, and nearly quadrupled its daily gross merchandise value.
Retail TouchPoints
JUNE 15, 2022
Appointments for high-end fashion brand shopping have been a long-time standard, but they’ve begun to trickle down to fast fashion brands like H&M and Zara too. It also keeps employees happy with a more controlled flow of customers, reducing distractions during customer interactions.
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