The New Consumer Journey: Here’s How Brands Can Ride Ahead
Retail TouchPoints
MAY 5, 2025
The ways consumers discover products and develop loyalty to a brand has changed dramatically. A customer may see an ad for sunglasses served to them on social media, hear about it from a friend and do their own research on them, before actually adding them to their digital cart. Advertisers need to rethink the entire marketing funnel. They need to find new pathways of making initial and lasting connections with audiences by rewriting the aspects of what makes a positive shopping experience.
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