Three tips for CRO success after Google Optimize sunset
SEPTEMBER 27, 2023
Google has announced that Google Optimize and Optimize 360, its five-year-old products used to test and improve user experiences, are no longer available after September 30. In its place, Google is improving its integration with the following alternative A/B testing providers: Optimizely, AB Tasty, and VWO. If you’ve run experiments on Google Optimize, it is recommended to download your historical data before the sunset date since it will no longer be accessible after this month.