NRF Projects a 4% to 6% Sales Increase in 2023 as Consumers Recalibrate Shopping Patterns
Retail TouchPoints
MARCH 30, 2023
The National Retail Federation (NRF) expects retail sales to grow from 4% to 6% in 2023, reaching between $5.13 trillion and $5.23 trillion for the year, according to data released at the State of Retail & the Consumer virtual event. This puts annual growth projections significantly above the pre-pandemic average of 3.6% , but below the 7% growth rate of 2022.
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