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Managing retail touchpoints for a positive customer experience

Retail Focus

Having found out that “traditional” management tools have become less relevant, brands were forced to rethink their processes to survive, stay relevant and true to their audiences. . On the one hand, operational changes and on the other hand, changes linked to the user experience. Acknowledging the power of technology .

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Mobile POS tools are a vital tool in elevating in-store customer experiences

Inside Retail

In an era of fierce competition to attract consumers’ tightening budgets, customer experience has become the key edge retailers can deploy to stand above the competition. Physical stores allow retailers to evaluate customer interactions, collect their sentiments for market research, and study touchpoints in their shopping journey.” “It

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Revolutionising customer experience and returns: smart parcel locker by Smartech

Inside Retail

In the realm of online shopping, retailers often perceive returns as an unavoidable inconvenience that presents them with logistical hurdles, financial burdens, and the threat of customer dissatisfaction. In today’s competitive retail sphere, customer satisfaction is paramount.

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How Technology Fuels Customer Experience and Brand Value

Retail TouchPoints

At a time when brand interactions bridge both digital and physical shopping, it is increasingly important for retailers to leverage technology to improve customer experiences and create value. Here are a few examples of how technology enhances customer experience and strengthens brand value.

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The Home Depot Appoints New CIO, Creates Customer Experience Role

Retail TouchPoints

The Home Depot has tapped two technology veterans for high-level positions, naming of Matt Carey as EVP of Customer Experience, a newly created role, and Fahim Siddiqui as EVP and CIO. Before that Carey worked for 20 years at Walmart with roles including SVP and CTO. “In

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Macy’s to Close 150 Nameplate Stores, Focus on Luxury and Small-Format Locations

Retail TouchPoints

Macy’s plans to close 150 underproductive nameplate stores — approximately 50 this year alone — and continue its expansion of smaller-format stores as it prioritizes investment in about 350 go-forward locations. The Bold New Chapter is in part a counterargument to activist investors who have been demanding changes in Macy’s strategies.

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Welcome to the new customer experience

Inside Retail

Let’s look at five ways retailers are building a better customer journey to grow in the new normal: Cohesive customer experiences Artificial intelligence-powered personalisation Revolutionised loyalty programs Real-time omnichannel engagement Unified customer data. Creating cohesive customer experiences.