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How Technology Fuels Customer Experience and Brand Value

Retail TouchPoints

At a time when brand interactions bridge both digital and physical shopping, it is increasingly important for retailers to leverage technology to improve customer experiences and create value. Here are a few examples of how technology enhances customer experience and strengthens brand value.

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Mobile POS tools are a vital tool in elevating in-store customer experiences

Inside Retail

In an era of fierce competition to attract consumers’ tightening budgets, customer experience has become the key edge retailers can deploy to stand above the competition. Physical stores allow retailers to evaluate customer interactions, collect their sentiments for market research, and study touchpoints in their shopping journey.” “It

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Macy’s to Close 150 Nameplate Stores, Focus on Luxury and Small-Format Locations

Retail TouchPoints

Macy’s plans to close 150 underproductive nameplate stores — approximately 50 this year alone — and continue its expansion of smaller-format stores as it prioritizes investment in about 350 go-forward locations. The Bold New Chapter is in part a counterargument to activist investors who have been demanding changes in Macy’s strategies.

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Coach CEO Q&A: New Las Vegas Fulfillment Center will Reduce Delivery Times by 50%+

Retail TouchPoints

To better serve a growing legion of West Coast customers, Tapestry , parent company of brands including Coach and Kate Spade , opened its 788,000-square-foot North Las Vegas Fulfillment Center in November. Tapestry already operates a fulfillment center serving the East Coast located in Jacksonville, Fla.

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Want to Cut the Cost of Fast Fulfillment? It All Starts with Inventory Placement

Retail TouchPoints

The problems with getting products to people quickly and cheaply are well-known: consumers want fast fulfillment, which is costly to provide, but they don’t want to pay high (or really any) shipping fees. Even Amazon , the trendsetter in fast fulfillment, isn’t immune to higher labor costs. in an interview with Retail TouchPoints.

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How Hot Topic and Lamps Plus Mastered Inventory Management and More

Retail TouchPoints

Smart retailers are realizing that their increasingly complex omnichannel offerings have made strong supply chain management more important than ever. For our customers it’s all about breadth.” Hot Topic has found that predictability — not necessarily speed — is among the most important aspects of the customer experience.

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4 Key Steps to Profitable Store-Based Fulfillment

Retail TouchPoints

The dramatic increase in ecommerce volume triggered by the pandemic increased many retailers’ topline revenues, but many are finding it difficult to contain the costs of new types of order fulfillment such as BOPIS, ship-from-store and curbside pickup, according to a report from Incisiv , commissioned by Manhattan Associates Inc.