Remove Comparison Shopping Remove Customer Experience Remove Location Remove Management
article thumbnail

4 Steps Retailers Can Take to Market Themselves in a Recession

Retail TouchPoints

Recessions bring a change in consumer behavior, but they don’t mean customers stop going to stores altogether. Using OOH media and location-based targeting strategies allows retailers to maximize the value of customer floor time to increase basket size and drive revenue. Capitalizing on In-Store Advertising.

Marketing 288
article thumbnail

Zebra Technologies releases 16th Annual Global Shopper Study

Mass Relators

–   Zebra Technologies Corporation  has announced the findings of its 16 th Annual Global Shopper Study that confirmed retailers are feeling the omnichannel squeeze, particularly with managing online returns and reducing shrink caused by theft, fraud and other contributing factors.

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

Cars, Wine, Trees — COVID-19 Proved Once and For All that You Can Sell Just About Anything Online

Retail TouchPoints

Even pre-COVID, so much of the beginning, top-of-funnel car-buying exercises already happened online,” said Katie Currall, VP and Account Manager at Material in an interview with Retail TouchPoints. The numbers speak for themselves: Online sales of alcohol in the U.S. were up 80% last year, approaching $5.6

Returns 278
article thumbnail

Retail AI & Predictive Analytics Blur the Line between Bricks and Clicks

Retalon

This has spurred a lasting debate about whether or not brick-and-mortar stores will remain relevant as more and more consumers subscribe to the convenience of shopping online. This is because today’s competitive advantage in retailing can often come down to the customer experience. – Inventory management.

article thumbnail

Online vs. Offline Retail – Blurring the Line between Bricks and Clicks

Retalon

This has spurred a lasting debate about whether or not brick-and-mortar stores will remain relevant as more and more consumers subscribe to the convenience of shopping online. This is because today’s competitive advantage in retailing can often come down to the customer experience. – Inventory management.

article thumbnail

The Rise of the Digital Showroom

Retail TouchPoints

Own your audience’s comparison shopping experience. Comparison shopping is a major part of the showrooming experience for most consumers. In a branded B&M environment, the comparison process works to your advantage: you win no matter which item they choose to buy. Where are they located?

article thumbnail

How to Forecast Demand in Retail (2020)

Retalon

Demand forecasting drives most of the business’ performance metrics by reducing inventory costs, increasing turnover, and improving the customer experience. Demand varies based on the store’s location, the time of year, and the impact of other SKUs in the assortment. Also retail is no longer just brick-and-mortar.