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From Veterinarians to Lowe’s to Marriott: Petco’s Partners are Becoming its Key Differentiator

Retail TouchPoints

pet boom has prompted more than a few new competitors to enter the scene, but Petco’s transformation into “The Health + Wellness Co.” (as Even with partnerships that don’t have a pet-focused offering, Petco finds a way to draw the customer from the “on ramp” into the full experience.

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e.l.f. Beauty’s Growth Formula: TikTok, Clean Products and a Clear Brand Mission

Retail TouchPoints

While we believe the color cosmetics category will return to growth given the major role cosmetics play in consumer self-expression, skincare consumption is currently outpacing color SKUs. Budhraja: We have seen a tremendous appetite for skincare and continue to expand our innovation in this realm.

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Proudly made in China: How Chinese consumers are reclaiming domestic brands

Inside Retail

Chinese students being sent abroad for academic study became exposed to previously unheard-of foreign labels, and returned home both knowledgeable and trained in the most coveted amongst them – making international brands a status symbol. These brands, often unique or even unknown to the market, satisfied the desire for individuality.

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