Customer Experience, Health & Wellness, Promotions and Returns

e.l.f. Beauty’s Growth Formula: TikTok, Clean Products and a Clear Brand Mission

Retail TouchPoints

JANUARY 4, 2021

We are working together to feed her passion to support other female gamers in this male-dominated space, by integrating and engaging her followers with content designed to be positive and uplifting while promoting on-trend cosmetic and skincare products. Lufu also will use her status to introduce e.l.f. products to her male fans.

Beauty and Health

Beauty and Health Consumer Health & Wellness Marketing

Proudly made in China: How Chinese consumers are reclaiming domestic brands

Inside Retail

AUGUST 16, 2021

Chinese students being sent abroad for academic study became exposed to previously unheard-of foreign labels, and returned home both knowledgeable and trained in the most coveted amongst them – making international brands a status symbol. These brands, often unique or even unknown to the market, satisfied the desire for individuality.

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e.l.f. Beauty’s Growth Formula: TikTok, Clean Products and a Clear Brand Mission

Proudly made in China: How Chinese consumers are reclaiming domestic brands

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