e.l.f. Beauty’s Growth Formula: TikTok, Clean Products and a Clear Brand Mission
Retail TouchPoints
JANUARY 4, 2021
We will continue to lead with insight, a first-ever mentality and a pipeline of innovative activations planned. While we believe the color cosmetics category will return to growth given the major role cosmetics play in consumer self-expression, skincare consumption is currently outpacing color SKUs.
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