e.l.f. Beauty’s Growth Formula: TikTok, Clean Products and a Clear Brand Mission
Retail TouchPoints
JANUARY 4, 2021
While we believe the color cosmetics category will return to growth given the major role cosmetics play in consumer self-expression, skincare consumption is currently outpacing color SKUs. Budhraja: We have seen a tremendous appetite for skincare and continue to expand our innovation in this realm.
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