Customer Experience Health & Wellness Marketing Returns 
Retail TouchPoints
FEBRUARY 6, 2024
Image courtesy Petco Petco’s focus on services and partnerships (with other companies and with its associates, which it calls “partners,”) helped the retailer not just survive but thrive during the troubled years of the pandemic, so much so that Petco reentered the public market in 2021 with an IPO that valued the company at $6.4
Retail TouchPoints
JANUARY 4, 2021
Beauty team; How the company’s success with TikTok has inspired more marketing experiments; and How the emphasis on “clean beauty” is driving product and brand innovation. Beauty aiming to track, adapt and respond to ever-changing consumer behaviors and market conditions? How is e.l.f. speed and renegade spirit.
Inside Retail
AUGUST 16, 2021
Chinese students being sent abroad for academic study became exposed to previously unheard-of foreign labels, and returned home both knowledgeable and trained in the most coveted amongst them – making international brands a status symbol. These brands, often unique or even unknown to the market, satisfied the desire for individuality.
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