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There have been multiple examples recently of the Australian Competition and Consumer Commission (ACCC) levying fines at retailers for misleading promotions. million fine for misleading advertising and store credit promotions related to its ‘StoreCash’ promotion running from July 2019 to August 2023.
This development follows efforts by major brands like Wendy’s and Walmart to implement real-time pricing technologies, raising questions about AI and consumer protection, privacy, and fair practices. Benefits of AI Pricing for Retailers and Consumers For retailers, AI-driven strategies provide several benefits.
These platforms have revolutionized the way consumers shop, offering convenience, variety and competitive pricing at the click of a button. With these cheaper options out there, many consumers are opting for cost-effective dupes that take longer to arrive instead of buying directly from brands themselves.
At opposite ends of the political spectrum, the National Party and the Greens both argued that divestment provisions should be incorporated into federal competition laws to ensure fair trading with suppliers and consumers. Breaking up is hard to do The first report critical of the supermarket sector was released in January 2024.
million fine for misleading advertising and store credit promotions. Additionally, The Good Guys will take remedial action for customers who were eligible for the StoreCash program but were misled by the company’s promotional announcement and did not receive the store credits. The Good Guys, a subsidiary of JB Hi-Fi, has paid a $13.5
Now, securing sought after products at the best price is becoming increasingly chaotic for consumers, with prices fluctuating during a number of weeks across the Golden Quarter. Forget deal or no deal, it’s more like deal or disappointment for consumers, leaving much to be desired in terms of results for retailers.
. “We have worked hard to deliver value to customers in H1, but we know we have more opportunities to help customers find value when they shop with us, including clearer promotions, improved ticketing and online resources to explain pricing,” said Bardwell. ” New Zealand food sales inched 0.9 per cent higher to $3.9
For todays consumers especially younger generations sustainability is increasingly a priority. The more retailers can support consumers desire to live more sustainably, the more loyalty theyll generate. Imagine a loyalty app that, when opened, displays a dashboard that lets consumers monitor their sustainable purchase activity.
Part of the explanation for the longer season is that consumers are searching for value, on the alert for promotions and, increasingly, willing to buy secondhand, both to save money and, hopefully, save the planet. With shoppers…becoming more cautious with spending, promotions must break through the wait-and-see mentality.”
While policymakers often champion tariffs as a mechanism to protect domestic industries, their ripple effects are far-reaching, inflating costs, disrupting supply chains and, ultimately, burdening consumers. Price-sensitive products suffered a drop in demand as consumers struggled to shoulder the rising cost of tariff-stricken goods.
With inflation impacting purchasing power and digital technology reshaping the way consumers shop, it’s never been more essential for brands and retailers to adapt their promotional strategies. Understanding the Impact of Inflation on Consumer Behavior Inflation has significantly shifted how consumers approach spending.
Consumers commonly invest in the product recommendations of their chosen influencer; others are turned away by what they deem inauthentic content. This paradox signals a growing trend: influencers can both entice and deter consumers. “In Influencer Red Flags For The Consumer: Beware of ‘Over-Sponsored’ content.
Fewer orders, bigger baskets Although total orders were down by 15% compared to 2023, the higher AOV demonstrated consumers willingness to spend more strategically and free shipping thresholds, loyalty programmes, and bundle offers encouraged shoppers to increase basket sizes.
But consumers are demanding in other ways, too. According to a study by UC Today , 90% of consumers expect to have an omnichannel retail experience when we shop. Digital channels are alive with opportunities to dazzle consumers. But where does that leave your marketing strategies for the humble shop floor?
“During the quarter, promotional intensity lifted across the sector as customers became increasingly value conscious,” said Steve Donohue, Endeavour Group MD and CEO. The company ended the quarter with 1725 stores after opening three new BWS stores and closing six.
To develop the offering, Visa has partnered with Anthropic , IBM , Microsoft , Mistral AI , OpenAI , Perplexity , Samsung , Stripe and others, promising a new way to buy, same trusted way to pay in a video promoting the service. Each consumer sets the limits, and Visa helps manage the rest.
By offering participants a chance to win a fun prize through this type of consumerpromotion, you can create excitement for your brand, attract new customers and keep existing consumers coming back for more. Sweepstakes are often used by brands to promote products and create buzz. Increase website traffic?
In fact, 54% of marketers planned to activate their 2024 holiday campaigns in Q3. But consumers have spoken, and 89% think pre-October is “too early” for brands to launch their Christmas marketing campaigns, according to new data from brand tracking company Tracksuit. RTP: Consumers are especially mindful of value this year.
Australian retail is evolving at pace, and consumer expectations are higher than ever. Wunderkind s 2025 Australia Consumer Insights Report provides a deep dive into whats shaping online retail this year, based on responses from 500 Australian consumers. Gen Z and Millennials (46 per cent) are highly driven by customer reviews.
Earlier this year, Google added compelling new features to Google Wallet to help consumers get more out of their mobile wallet passes. With this update , developers can send wallet notifications, letting consumers receive notifications about any updates to cards or passes stored in their mobile wallet.
For consumers, grocery shopping has become a multi-location event, with shoppers visiting an average of 5.2 This grocery hopping trend has become especially prevalent thanks to consumer-friendly technology like curbside pickup, home delivery and online ordering. stores to cross every item off their lists.
The ACCC’s lawsuit against Coles and Woolworths for allegedly misleading consumers about the price of essential products has now been spun into a class action lawsuit by the Gerard Malouf and Partners law firm. The unspoken pact is clear: Give consumers what they want at a fair price, and we’ll tolerate the massive profits you rake in.”
In the early 2010s, technology forecasters and business analysts painted a compelling picture of the future of customer service: chatbots would dramatically cut labor costs and transform how consumers interacted with brands. While chatbots were promoted as a more efficient solution, they often create friction in the customer service process.
Inflation has an impact on nearly every aspect of the economy, including raw material costs, wages, transportation, and, ultimately, the prices consumers pay for goods and services. Rising costs and shifts in consumer behaviors have a significant impact on the retail industry.
For example, sensors tracking foot traffic and in-store behavior can influence the content shown on digital displays, delivering highly relevant messages to consumers. If a particular section of the store sees more traffic, a digital display could promote items from that section, creating a tailored shopping experience.
John Ferdinand: The changes in technology and consumer behavior, and the exponential growth in online sales activity for all products but particularly in fashion have all contributed. RTP: Weve heard a lot recently about dupe culture, particularly when the dupes are being promoted by influencers on social media.
Although there were early signs that the economy is starting to improve, these were not enough to encourage consumers to spend more during the quarter, Young continued. The next few weeks are critical for retailers with key sales periods, including the Black Friday sales and Christmas promotions.
The store serves not only as a place for product sales and services but as a base camp that should equip and inspire consumers for exploration, said Martina Cerletti, Retail Marketing Director for The North Face EMEA in an interview with Retail TouchPoints.
Certain categories seem to work best with social commerce: Consumer packaged goods (CPG), fashion, beauty, and health and wellness. Promotional efforts such as coupons and discounts work well in social commerce, too, as do flexible payment terms. Cultivating KOCs (key opinion consumers, a.k.a.
The gist of the redesign was a renewed focus on product selection and layout , essentially bringing the stores more in line with core grocery tenets: more than 2,000 national and private label products were added, prices were lowered, promotions were increased, signage was refreshed and made clearer. That said, 180 million U.S.
Strategic shifts G-Star appears intent on crafting a seamless and thoughtful reintroduction to Australian consumers. This cautious approach was deliberate, providing ample time to understand the subtle shifts in consumer behaviour post-pandemic. Good Products & Co is the distributor of G-Star Raw in Australia and New Zealand.
Personalisation is already an important factor in cultivating customer loyalty among Gen Z and millennial consumers, and they will be even more critical of Gen Alphas as their influence grows. The post The consumer preferences driving the next generation of e-commerce appeared first on Inside Retail Australia.
The Fast-Moving Consumer Goods (FMCG) industry is no stranger to challenges. AI image recognition FMCG is a technology that transforms how brands manage shelves, track inventory, and understand their consumer behavior. Real-Time Shelf Monitoring Manual shelf checks are time-consuming and prone to errors.
To me this illustrates both how powerful gen AI-based solutions can be, but also the preparatory and ongoing work required to make them truly useful to both consumers and retailers. Influencers can amplify this problem by promoting products that may or may not be the genuine article.
If the events of 2024 taught us anything, its that value can mean many different things depending on a consumers demographics, psychographics and cultural context. Holiday sales data from Mastercard, Visa and Salesforce pointed to improving consumer confidence. Question 1: What does my target consumer value?
The Australian Competition and Consumer Commission (ACCC) will live stream its upcoming public hearings for the supermarkets enquiry, scheduled from November 7 to 22. The public hearings will examine how retail prices relate to wholesale and farmgate prices, aiming to address the impact of these practices on consumers and suppliers alike.
But with both brands’ and consumers’ wallets tightening in response to current economic turbulence, a high-quality TV spot that helps a company stand out from the noise can be invaluable. These campaigns took different paths and strategies, but all drove measurable consumer engagement that signals intent and powers future business growth.
Michelle Wlazlo, formerly the Chief Merchandising and Supply Chain Officer of JCPenney, has been promoted to Brand CEO of JCPenney. Our relationship with more than 60 million customers and the deep data we have create a compelling consumer value proposition across our brands, said Rosen.
Online sales saw an even bigger bump, with Adobe Analytics reporting a new milestone for ecommerce on Black Friday as consumers spent a record $10.8 That is more than double what consumers spent just a few years ago in 2017, when Black Friday drove a little over $5 billion in online spend. retail sales (excluding automotive) up 3.4%
While events like Black Friday and Cyber Monday are still expected to attract crowds and drive online traffic, competition for consumers’ carefully guarded share of wallet will be fiercer than ever. To maximize holiday sales, joining established external loyalty programs can be a strategic move for retailers.
Thats especially important when todays media-savvy consumer understands the difference between paid-for promotions and editorial reviews. In fact, according to a recent study more than half (53%) of consumers do not trust influencer content. For the beauty industry, staying authentic isnt a nice idea, its a business imperative.
The energy, the passion, the excitement for sports, is so prevalent in Australia that we think it’s a market that we can really grow and speak to consumers in and then in terms of the kind of the presence and the product full portfolio that we have as a brand,” said Cai. “In
For retailers primarily targeting Gen Z and millennial consumers which now make up over 40% of the population applying gen AI in the research phase of the purchase journey is a good place to focus attention. Price has been a top driver for many consumers for decades.
This seamless, integrated customer experience has redefined Australian consumers’ expectations, making it harder for traditional retailers to compete with their slower and more costly fulfilment methods. billion, Temu’s growth has been meteoric, largely fuelled by its competitive pricing and frequent promotional events.
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