Inside Retail

JANUARY 29, 2023

In its preliminary half-year results, JB Hi-Fi attributed record sales to strong consumer demand, and its well-executed promotional strategies during Boxing Day and Black Friday. The biggest crack in consumer resilience may be yet to come in the negative wealth effect from falling house prices.

Promotions 246

Promotions Consumer Target Market Marketing 246

Retail Bound

FEBRUARY 29, 2024

Out of numerous brilliant ideas, only a handful evolve into products that consumers truly desire. Marketing and Promo Marketing and promotion are absolutely essential for educating potential users about your product and driving sales. Ideation and design All man-made creations start from a simple concept.

Consumer 52

Consumer Promotions Supply Chain Management Marketing 52

Inside Retail

MARCH 17, 2024

Core market Outland Denim’s target market is women aged 25-45. Melbourne is the biggest market for Outland Denim’s products, followed by Sydney and then Queensland. Bartle said one of the most powerful brand promotions is when people go out and talk about the product and how it’s made. he continued.

Wholesale 130

Wholesale Markdowns Fast Fashion Promotions 130

Retail TouchPoints

APRIL 13, 2021

The 2021 Connected Consumer Series reflected the challenges retail (and society as a whole) have faced during the past year, but also the growing sense of optimism that is taking hold this year. How to Take Consumer Engagement and LTV to New Levels. Listen to the session on demand. Listen to the session on demand.

Consumer 142

Consumer Payment Services Fulfillment Advertising 142

Retail Minded

JULY 29, 2023

According to McKinsey & Company , 75% of consumers are exploring new shopping behaviors, indicating a significant change in their preferences and priorities. Understanding Changing Consumer Behavior The retail industry is undoubtedly no longer what it used to be; customer shopping habits and preferences are quickly changing.

Payment Services 52

Payment Services Consumer Inventory Management Promotions 52

Retail Minded

JULY 29, 2023

According to McKinsey & Company , 75% of consumers are exploring new shopping behaviors, indicating a significant change in their preferences and priorities. Understanding Changing Consumer Behavior The retail industry is undoubtedly no longer what it used to be; customer shopping habits and preferences are quickly changing.

Payment Services 52

Payment Services Consumer Inventory Management Promotions 52

Inside Retail

APRIL 8, 2024

Her foray into jewellery-making started several years earlier after she took a position as a promotions officer at the Narrabri Chamber of Commerce when her youngest son was in boarding school. It fosters a sense of community and strengthens the brand presence in targeted markets”.

Target Market 130

Target Market Location Planning Marketing 130

Wiser

AUGUST 31, 2017

BOGO sales are an attractive discount, as they appeal to consumers and improve retail sales. Consumers perceive a better deal when retailers offer “buy one, get one free,” than “50 percent off,” because shoppers want free , not cheap. percent of shoppers prefer buy one, get one free promotions, as opposed to the 9.6

Promotions 149

Promotions Advertising Target Market Consumer 149

Inside Retail

DECEMBER 3, 2023

It’s time to target people, not browsers. Shopper behaviours are changing rapidly as consumers grapple with the effects of skyrocketing inflation. So how do you know how, when and where Aussies are shopping and reach the right consumer for optimal digital impact in a sea of brand switching? Confused?

Customer Retention 130

Customer Retention Advertising Promotions Consumer 130

Wiser

AUGUST 28, 2023

Here are some valuable insights and practical steps on how to enhance your retail assortment, ensuring it resonates with evolving consumer trends and stands out in a competitive marketplace. 1: Identify Your Target Market To build an effective retail assortment strategy, you first need to identify who your target market is.

Target Market 146

Target Market Fast Fashion Marketing Inventory Management 146

Retail TouchPoints

MAY 3, 2023

“By understanding what customers value accurately, we can recommend products that match individual needs, improve our stores, and use customer data to support manufacturers’ product development and promotion activities,” said Mr. Kobayashi of Lawson. But scanning manually through data marts to identify these features is very time-consuming.

Customer Experience 250

Customer Experience Target Market Marketing Management 250

Wiser

OCTOBER 11, 2023

eCommerce business models help in establishing a strong customer base and fostering loyalty by clearly identifying the target market and how to cater to their needs. B2C (Business-to-Consumer): This is the most common model where businesses sell products or services directly to consumers. For example, Amazon and eBay.

Payment Services 148

Payment Services Drop-Shipping Shipping Target Market 148

Inside Retail

FEBRUARY 22, 2024

Southeast Asia’s growing middle class presents a significant opportunity for Australian and New Zealand brands in the agricultural, food and beverage, and health and wellness sectors, but cultural differences and language barriers are key challenges to connecting with this market.

Merchant Services 130

Merchant Services Social Commerce Marketing Target Market 130

Retail TouchPoints

OCTOBER 20, 2021

The pandemic challenged any retailer that “over-expanded” its physical footprint in previous years to right the ship and ensure its remaining stores were properly tailored to the target market. consumers have changed stores, brands or the way they shop. For example, McKinsey found that 73% of U.S.

Sporting Goods 263

Sporting Goods Accounting Promotions Consumer 263

Retail TouchPoints

AUGUST 16, 2023

Assess your market positioning in relation to competitors. If your brand doesn’t stand out or lacks a unique value proposition, it may be challenging to attract and retain prospective consumers. Double down on PR campaigns and content marketing that promote your new branding, too. You’ll need a rebranding strategy.

Marketing 246

Marketing Target Market Promotions Consumer 246

Retail TouchPoints

FEBRUARY 23, 2023

Brands have long recognized the power of celebrities to influence the buying decisions of consumers. This new breed of individuals has become known as “influencers,” and as their measurable popularity and influence grew, brands quickly lined up to incorporate them into targeted marketing campaigns.

Marketing 358

Marketing Shopping Consumer Target Market 358

Retail TouchPoints

AUGUST 17, 2021

From backend inventory optimization to identifying salesfloor hotspots to highly targeted marketing programs, we’re seeing an influx of great retailing practices, all being driven by AI. Online retailers are using AI to create intent-based promotions. In physical stores, we’re seeing AI used to improve the customer experience.

Checkout 306

Checkout Payment Services Customer Experience Inventory Management 306

Retail TouchPoints

OCTOBER 13, 2020

Today’s consumer is more educated than ever — and although they’re savvy about comparing prices and hunting down the best deal, that’s not the only reason they’re “window shopping.”. Whether they’re buying in-store or through an ecommerce platform, consumers will take the time to find brands that align with their personal values.

Beauty and Health 279

Beauty and Health Shipping Target Market Consumer 279

Wiser

FEBRUARY 21, 2024

Panelists emphasized the significance of seamless integration of digital tools in response to COVID-19, which enabled continued engagement with consumers and efficient operational management. The importance of agility in sales strategies was highlighted, as brands recalibrate their approaches to meet consumers where they are.

Inventory Management 78

Inventory Management Retail Trends Consumer Promotions 78

Retail Bound

FEBRUARY 20, 2024

Setting the right price for your product is essential because it not only affects your sales and revenue, but it also sends a message to consumers about the value and quality of your offering. Understand Your Target Market Knowing your target market is essential in pricing your product successfully. Happy selling!

Target Market 52

Target Market Accounting Wholesale Marketing 52

Inside Retail

MARCH 14, 2024

One brand that is benefitting from this booming market is the Australian-owned and manufactured skincare business Cinch Skin, which is ready to scale globally after experiencing 500 per cent revenue growth in the past year, six years after being founded in 2016. It also sold products online and direct-to-consumer (DTC) via its own website.

Marketing 130

Marketing Target Market Wholesale Beauty and Health 130

Wiser

MARCH 7, 2024

The speakers shared their frontline experiences and the strategic pivots they made to keep pace with the rapidly changing consumer expectations and market dynamics. Observations indicate a return to pre-pandemic buying patterns, with expectations aligning more closely with consumer behaviors seen in 2019.

Customer Experience 78

Customer Experience Inventory Management Promotions Management 78

Inside Retail

MAY 1, 2023

Some of the ways that retailers are using data analytics include: Customer segmentation and personalisation Consumers increasingly expect personalisation and to do this retailers need to segment customers in increasingly more granular ways – things like demographics, buying behaviour, preferences and purchase history.

Customer Experience 130

Customer Experience Target Market Checkout Marketing 130

Wiser

AUGUST 24, 2017

Or wondered how retailers decide if their promotion will be BOGO or 25 percent off? They are also a way to ensure markdowns and promotions are effective. On the other hand, if you have a limited time sale or a flash sale where you tell your consumers a specific end date, consumers will be motivated to buy sooner.

Markdowns 180

Markdowns Marketing Drop-Shipping Promotions 180

Retail Bound

FEBRUARY 21, 2023

A frequent question we hear from consumer product startups, is “Is my product right for retail?” First and foremost, you should think about the product itself and the target market that it’s intended to reach. Also, does the target market have access to retailers who carry products like yours?

Target Market 52

Target Market Promotions Shipping Marketing 52

Retail Bound

JUNE 27, 2023

Step 2: Marketing Strategy The second crucial element you will want to present involves your current marketing strategy and how you have currently obtained sales or plan to. Step 4: Pricing & Promotion Strategy The fourth strategy is honing your pricing and promotion strategies.

Fulfillment 52

Fulfillment Target Market Payment Services Promotions 52

Wiser

JULY 11, 2022

A retail strategy is the process that retailers use to promote their products or services in order to build awareness and generate sales. This can be done in many ways, including both paid and organically generated marketing advertisements. 1: Identify Your Target Market. Are you marketing to them all?

Employee Engagement 146

Employee Engagement Advertising Promotions Marketing 146

Small Biz Trends

OCTOBER 21, 2021

This strategy will afford you the following competitive advantages: Brand loyalty: With a niche market, you engage with a smaller targeted audience. Because you run targeted ads specific to the needs of your target audience you cut your costs substantially when marketing your products and services.

Marketing 139

Marketing Payment Services Target Market Beauty and Health 139

Retail Smart Guys

APRIL 16, 2023

Also, interactive videos, creative texts, and digestible content are becoming more favorable to consumers than the typical Google search result, which is considered less appealing. With the overwhelming information available on the internet, bite-sized videos and concise texts have been the deal on social media.

Target Market 52

Target Market Finance Advertising Promotions 52

Small Biz Trends

APRIL 19, 2022

Marketing refers to the collection of a series of activities companies undertake to promote their service or products. Marketing plays the biggest role in businesses and good skills in marketing can mean the difference between success and failure. Marketing Customer Analytics, Segmentation, and Targeting.

Marketing 116

Marketing Customer Retention Advertising Target Market 116

Mike Anthony

JULY 26, 2022

Marketing to shoppers isn’t about ‘experience’. It’s about marketing value. Marketing to shoppers isn’t about ‘experience’. It’s about marketing. It’s about understanding your target market and then marketing to them to encourage them to buy your brand. There are more places to invest in marketing.

Marketing 264

Marketing Promotions Target Market Shopping 264

Rain Pros

APRIL 3, 2024

Demand for your products may shift as a result of weather changes, holidays, or a change in consumer behavior. Consumer behaviors are fluid and often determined by factors like weather, holidays, and cultural events. One of the best ways to achieve this is by running seasonal marketing campaigns and promotions on social media.

Planning 52

Planning Promotions Management Marketing 52

Wiser

AUGUST 17, 2018

BOGO is a great discount technique to use to appeal to consumers. Big companies such as TOMS and Chipotle have seen a lot of success with BOGO promotions. In a report from AMG , 66 percent of shoppers say that they like BOGO the most out of all discount promotions. Get on shoppers’ good sides with a Buy One, Get One promotion.

Advertising 112

Advertising Promotions Visual Merchandising Store Layout 112

Wiser

JULY 20, 2021

Related: 8 Simple Tactics to Increase Market Basket Size. How Consumers Compare Prices to Make Purchase Decisions. What’s in your tool kit for capturing consumer insights? Audits can capture a variety of data points, including shelf intelligence, promotional compliance, in-store experiences, field team execution, and more.

Consumer 148

Consumer Target Market Marketing Shopping 148

Rangeme

JULY 24, 2023

In an uber-competitive market, standing out is more crucial than ever for the success of your consumer packaged goods (CPG) brand. In this first in what will be a series of blogs, we will be taking you on a step-by-step journey on how to leverage the power of strategic branding, marketing, and advertising to influence retail buyers.

Marketing 98

Marketing Advertising Promotions Consumer 98

365 Retail

OCTOBER 16, 2023

The way consumers shop during the holidays has undergone a significant transformation in recent years. Old-school holiday campaign timing and targeting simply don’t work anymore in light of new consumer behaviours. Full access to every consumer’s unique buying profile will be key to tailoring unique communications like these.

Advertising 62

Advertising Consumer Promotions Target Market 62

RETAIL MANAGEMENT SOFTWARE

AUGUST 18, 2023

While some sectors, notably the apparel industry, stand to benefit from these trends, other segments, such as consumer electronics, might encounter fluctuations in sales. Harnessing the Power of Personalization In the age of data-driven marketing, personalization is the key to capturing the attention and loyalty of your customers.

Inventory Management 67

Inventory Management Promotions Payment Services Returns 67