Remove Consumer Remove Markdowns Remove Promotions Remove Target Market
article thumbnail

Trade Promotion vs Consumer Promotion: A Comparative Analysis

Wiser

Understanding the difference between trade promotion and consumer promotion is crucial for any business seeking to maximize its market impact and sales potential. These two promotional strategies, while aiming to stimulate demand and increase sales, target distinct audiences and employ different methods.

article thumbnail

How to Align Markdowns with Psychological Pricing and Marketing 

Wiser

Or wondered how retailers decide if their promotion will be BOGO or 25 percent off? They are also a way to ensure markdowns and promotions are effective. On the other hand, if you have a limited time sale or a flash sale where you tell your consumers a specific end date, consumers will be motivated to buy sooner.

Markdowns 180
Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

Jeans for the greater good: Outland Denim

Inside Retail

Core market Outland Denim’s target market is women aged 25-45. Melbourne is the biggest market for Outland Denim’s products, followed by Sydney and then Queensland. Bartle said one of the most powerful brand promotions is when people go out and talk about the product and how it’s made. he continued.

Wholesale 130
article thumbnail

7 Price Planning Tips to Maximize Retail Profits (2020)

Retalon

Optimize Prices for Each PLC Stage Product Introduction (Initial Pricing) In-Season Promotions End of Product Life Cycle What does this mean for price planning? Depending on your brand messaging and your target market, your approach to pricing can be enormously different. Are you positioned as a luxury brand?