Wiser

JULY 14, 2020

We tend to think of pricing as its own distinct practice. You develop a product, produce it, promote it, and sell it. In reality, a pricing strategy needs to be baked into the entire process. If that’s the case, does the pricing reflect the value? What is a Pricing Strategy? Competitor pricing.

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Bundled Pricing Markdowns Consumer Marketing 128

Wiser

NOVEMBER 12, 2019

Product bundling is when two or more items are packaged together for sale at a lower price than the items sold individually. How Does Product Bundling Work? Product bundles are valuable for both retailers and consumers. Looking at shoppers first, bundling is a plus because of the perception of value.

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Bundled Pricing Checkout Consumer Point of Sale 98

Retalon

MARCH 9, 2021

Setting initial pricing high may discourage customers or may create the impression of premium quality. Low prices, while more accessible, could permanently mark the product as a commodity. Pricing determines your long-term profitability. Low prices leave little room for promotions or end-of-lifecycle markdowns.

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Bundled Pricing Promotions Markdowns Advertising 41

Retalon

APRIL 14, 2021

And cutting prices is the only way to clear this leftover inventory at the end of a season or of a product’s lifecycle. Although markdowns can have a similar sales uplift to a promotion, the purpose and approach of these two pricing events are very different. Use alternative pricing strategies in your markdowns.

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Markdowns Dead-Stock Promotions Bundled Pricing 41