Retail TouchPoints

MARCH 5, 2021

The beverage alcohol company, which has operated as a traditional distributor-based wholesale business for decades, is currently in the process of building out standalone websites for its key brands as it moves toward becoming a customer-centric omnichannel operation. Taking a Long View to Optimize Marketing Spend.

Wholesale 261

Wholesale Consumer Marketing Fashion 261

Retail TouchPoints

JANUARY 9, 2024

Metz has more than 25 years of experience leading consumer and durable goods companies. ” Despite less-than-stellar sales for its direct business, Solo Brands has been seeing a hearty boost in its wholesale division. .” 15, 2024, when Christopher Metz, who most recently served as CEO of Vista Outdoor Inc., will take over.

Outdoor 290

Outdoor Marketing Spend Wholesale Sporting Goods 290

Retail TouchPoints

AUGUST 6, 2024

Both Shein and Temu offer cheap Chinese wholesale goods, but they didn’t only win on competitive pricing. Their aggressive approaches to marketing and merchandising enabled them to capture a massive portion of the retail market, and their sales tactics encouraged rapid customer engagement. The company spent nearly $1.8

Advertising 278

Advertising Fast Fashion Social Commerce Marketing 278

Retail TouchPoints

MAY 27, 2021

They join a growing roster of retailers that are expanding their online reach by allowing third-party brands to sell directly through their ecommerce sites , bypassing traditional wholesale relationships. Regardless of the form the marketplace takes, the aim is the same — to keep consumers in your ecosystem for as long as possible.

Fulfillment 280

Fulfillment Advertising Shopping Department Stores 280

Indigo 9 Digital

NOVEMBER 16, 2023

By Tricia McKinnon Over the past decade direct-to-consumer businesses have popped up in nearly every corner of the retail sector. From mattresses sold by Casper to prescription eyeglasses from Warby Parker ambitious founders have taken a page from Amazon’s playbook hoping to sell goods directly to consumers online. million and $58.5

Consumer 98

Consumer Returns Advertising Marketing 98

Retail TouchPoints

NOVEMBER 10, 2023

Retail media is the broader term used to describe the concept of retailers using their systems, infrastructure, data and access to their shoppers to help advertisers reach consumers. Examples of retail media networks include Amazon Advertising, Walmart Connect, Target’s Roundel, Kroger Precision Marketing and Best Buy’s Retail Media+.

Advertising 298

Advertising Marketing Social Commerce Consumer 298

Retail TouchPoints

APRIL 16, 2024

When it comes to direct-to-consumer, or own stores, companies can readily track EGR components like Retained Revenue and Referral Revenue with their physical stores and customer lists. Tracking EGR becomes a little more challenging for businesses that are reliant on wholesale channels. Croud acquired impakt Advisors in 2021.

Consumer 147

Consumer Promotions Marketing Spend Checkout 147