How Social Commerce, Same-Day Delivery and Live Chat are Driving Sephora’s Omnichannel Evolution
Retail TouchPoints
JULY 29, 2021
Bojanowski: We have this army of incredible beauty advisors in our stores who are just the best in the business in terms of product knowledge, and one idea that we had during the shutdown was, how can we leverage them to connect with clients who are only able to shop the website? I could see that sort of clienteling aspect come into it.
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