How Social Commerce, Same-Day Delivery and Live Chat are Driving Sephora’s Omnichannel Evolution
Retail TouchPoints
JULY 29, 2021
RTP: Tell me about a little bit about where social commerce fits into your ecommerce strategy. I could see that sort of clienteling aspect come into it. If they have one bad experience, they’re never going to do it again. But if they have two good experiences, they’re hooked for life, so the bar is high.
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