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How Social Commerce, Same-Day Delivery and Live Chat are Driving Sephora’s Omnichannel Evolution

Retail TouchPoints

RTP: Tell me about a little bit about where social commerce fits into your ecommerce strategy. I could see that sort of clienteling aspect come into it. If they have one bad experience, they’re never going to do it again. But if they have two good experiences, they’re hooked for life, so the bar is high.

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Poshmark Rolls Out New Tools to Help Brands Connect with its 80M Users

Retail TouchPoints

Now the offering is open to brands and retailers of all sizes, enabling them to engage more deeply with the platform’s 80 million users through limited-time product drops, one-to-one clienteling and Posh Parties.

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How 85-Year-Old Economy Candy Taps into Social Trends but Stays True to its Roots

Retail TouchPoints

Economy Candy’s clientele also has stayed with it through generations. And while they don’t use any social commerce functionality on the sites themselves, both platforms are crucial drivers of Economy Candy’s online business. “At Bringing the Business Online.

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Don’t Fall Victim to a Cyber Attack: A Shopper’s Guide to Cybersecurity

Retail TouchPoints

His leadership skills extend to spearheading revenue generation efforts, serving a diverse clientele across multiple industries. In addition to managing a global customer success portfolio, Vishnubhotla established high-value strategic partnerships.

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How Luxury Brands Are Responding To COVID Tension With Innovation

Retail TouchPoints

Brands such as Gucci and The RealReal have successfully digitized their high-touch clienteling experiences to nurture their customer relationships. The RealReal also had to pivot to a digital clienteling model when its brick-and-mortar locations across the U.S. The Gucci try-on filter for Snapchat in action. Source: Gucci).

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Miniso’s “good quality with low price” mantra takes off in Southeast Asia

Inside Retail

Consumer behaviour within the Asia Pacific region and more specifically within the Malaysian market, has now shifted to one of multiple touchpoints, so Miniso has also embraced an omnichannel approach to provide a seamless shopping experience to its clientele.

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How American Eagle, Kroger and Snap are Reinventing Customer Experiences for a COVID Age

Retail TouchPoints

Even something as straightforward as curbside pickup inspired serious consideration by the retailer: each individual store serves a unique clientele in a unique geography, with a unique selection of other retailers nearby, and all of these factors must be considered when rolling out these pickup programs.