article thumbnail

How Social Commerce, Same-Day Delivery and Live Chat are Driving Sephora’s Omnichannel Evolution

Retail TouchPoints

RTP: Tell me about a little bit about where social commerce fits into your ecommerce strategy. I don’t care if you discovered it on Instagram and you’re still on the Instagram app, if there is a client complaint or return, they’re coming back to Sephora, so it should feel as good as our website.

article thumbnail

Don’t Fall Victim to a Cyber Attack: A Shopper’s Guide to Cybersecurity

Retail TouchPoints

And in today’s day and age, shopping online has never been easier — with targeted ads, free shipping, free returns, stores built into Instagram or TikTok, logins saved on your browser and payment information saved on your devices. It’s a way to treat ourselves, and to indulge in a little luxury.

Shipping 268
Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

How 85-Year-Old Economy Candy Taps into Social Trends but Stays True to its Roots

Retail TouchPoints

When Mitchell’s grandfather, Morris “Moishe” Cohen, returned from fighting in World War II, he and his brother-in-law took over the business. Economy Candy’s clientele also has stayed with it through generations. The store has played a central role in the lives of the Cohens ever since. Bringing the Business Online.

article thumbnail

Miniso’s “good quality with low price” mantra takes off in Southeast Asia

Inside Retail

Consumer behaviour within the Asia Pacific region and more specifically within the Malaysian market, has now shifted to one of multiple touchpoints, so Miniso has also embraced an omnichannel approach to provide a seamless shopping experience to its clientele.

article thumbnail

How American Eagle, Kroger and Snap are Reinventing Customer Experiences for a COVID Age

Retail TouchPoints

Even something as straightforward as curbside pickup inspired serious consideration by the retailer: each individual store serves a unique clientele in a unique geography, with a unique selection of other retailers nearby, and all of these factors must be considered when rolling out these pickup programs.

article thumbnail

Adapting To Changing Consumer Behavior: Strategies For Indie Retailers

Retail Minded

This has led to the emergence of social commerce , where customers can connect with brands they identify with through various platforms. This helps them understand customer needs better and create more targeted marketing campaigns that yield higher returns on investments (ROI).

article thumbnail

Adapting To Changing Consumer Behavior: Strategies For Indie Retailers

Retail Minded

This has led to the emergence of social commerce , where customers can connect with brands they identify with through various platforms. This helps them understand customer needs better and create more targeted marketing campaigns that yield higher returns on investments (ROI).